Inside Formula 1: Business. Lifestyle. Power.
CommScope Accelerates with Haas F1 Team in New Partnership
CommScope (NASDAQ: COMM), a global leader in network connectivity, has announced a multi-year agreement to become the MoneyGram Haas F1 Team’s official connectivity partner. Through this partnership, CommScope will provide mission-critical network solutions to support the team’s high-performance operations on…
McLaren Racing Extends Key Partnerships
McLaren Racing this week announced the renewal of several key partnerships, reinforcing its commitment to innovation and performance. The extended agreements will allow Alteryx, Medallia, Salesforce, Smartsheet, and Stanley Black & Decker to continue collaborating with the team throughout the…
Louis Vuitton Joins Formula 1 as Official Partner
Following the news that LVMH has joined Formula 1 as a Global Partner for ten years from 2025, the sport welcomes Louis Vuitton as an Official Partner of Formula 1, bringing together two of the world’s most recognisable brands, known…
McLaren Racing and Okta Forge Strategic Multi-Year Partnership
Okta, Inc. (NASDAQ: OKTA), a leader in identity and access management, has announced a multi-year partnership with McLaren Racing, the 2024 Formula 1 Constructors’ Champion and one of the most iconic names in motorsport. As part of this collaboration, Okta…
Red Bull Racing and Maui Jim Launch Exciting Multi-Year Partnership
Maui Jim, a leading eyewear name, is stepping into Formula 1 through an exciting new partnership with Oracle Red Bull Racing. This collaboration expands on the strong relationship already established between Maui Jim and Red Bull Global Sports, further elevating…
Alpine and BENETEAU Forge Long-Term Partnership, Uniting Expertise and Vision for Future Success
BENETEAU, the world-renowned yacht builder, and Alpine, the high-end sports speciality brand and home of the BWT Alpine Formula One Team, have announced an exciting new collaboration. This partnership aims to enhance both brands’ shared commitment to innovation through cutting-edge…
CeflA Empowers VCARB F1 Team’s Path to Carbon Neutrality
Visa Cash App Racing Bulls (VCARB) has teamed up with Cefla, a renowned Italian civil and industrial engineering company, to advance its sustainability goals. Cefla will produce the majority of VCARB’s Faenza facility’s electricity and heating needs in-house while maintaining…
UniCredit and Ferrari Announce a Brand-New Partnership
In September 2024, the multi-year partnership between UniCredit and Ferrari, two renowned Italian brands, was announced. This collaboration highlights their shared commitment to high performance, innovation, inclusivity, and community engagement. As leaders in their respective fields—UniCredit as a leading pan-European…
Castore Expands in F1 with BWT Alpine Formula 1 Team Partnership
Castore, the leading performance sportswear brand and global sports apparel supplier, announced a landmark partnership with the BWT Alpine Formula One Team today. This partnership significantly expands Castore’s presence in the elite motorsport sector and builds on recent success. This…
Adidas Joins Forces with Mercedes-AMG PETRONAS F1 in Multi-Year Partnership
Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula One Team, marking its official entry into the pinnacle of motorsport: Formula 1. This collaboration unites two global icons and represents a pivotal moment in adidas’ illustrious history as…
TAG Heuer Returns as the Official Timekeeper of Formula 1: A Legendary Partnership Reignited
As Formula 1 commemorates its 75th anniversary, TAG Heuer returns to the pinnacle of motorsport as its Official Timekeeper. This marks the revival of a historic partnership defined by shared values of luxury, precision, innovation, performance, and speed. With a…
Aston Martin F1 Welcomes Pepperstone as Official Trading Partner
The Aston Martin Aramco Formula One Team has kicked off 2025 with an electrifying announcement—their first major partnership of the year. Pepperstone, a global leader in online trading, will join the team as its Global Forex and Trading Partner in a…
