Inside Formula 1: Business. Lifestyle. Power.
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
How to crowdfund an F1 team
You’ve probably heard about Project Brabham, and if you didn’t, we’re sure you will. It’s a bold new approach for racing that makes motorsport more accessible, more transparent and more engaging to fans. Above all this, it allows a team…
F1’s circuit promoters
Formula 1, or so the romantic vision would have you believe, is being taken to new frontiers in order to truly globalise the sport. Formula 1, in reality, is going where the best money is on offer. It is a…
