Inside Formula 1: Business. Lifestyle. Power.
Alpine at the forefront of Renault’s innovation
Alpine announced today its plans for long-term growth as Groupe Renault’s brand dedicated to innovative, authentic and exclusive sportscars. Click here to subscribe to our print edition! Current activities of Alpine cars, Renault Sport Cars and Renault Sport Racing will be…
Aston Martin returns to F1 grid with Cognizant as title sponsor
With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One. The new era has officially begun. Click here to subscribe to our print edition! Aston Martin finally…
INEOS became one-third shareholder in Mercedes-AMG Petronas team
The Mercedes-AMG Petronas Formula One Team is delighted to announce that INEOS will become a one-third shareholder in the team, which will be owned in three equal parts by Daimler AG, INEOS and Toto Wolff. Click here to subscribe to our…
MSP Sports Capital invests in McLaren Racing
MSP Sports Capital acquires significant minority shareholding. Introduction of partner capital and expertise forms part of the Group’s ongoing strategy. The transaction values McLaren Racing at £560m post-money and strengthens team’s long-term plan for regular Formula 1 championship contention. Reaffirms team’s…
Mercedes-AMG F1 team partners with Mulberry Schools Trust
The Mercedes-AMG Petronas Formula One Team is pleased to announce an innovative new partnership with the Mulberry Schools Trust and the launch of the Mulberry STEM Academy. Click here to subscribe to our print edition! A place for learning, inspiration and…
In The Pit Lane: Lawrence Stroll, rainmaker
Canadian billionaire businessman, part-owner of the Racing Point F1 Team and avid collector of vintage Ferraris Lawrence Stroll once again proves to be the consummate dealmaker with the announcement last week that Mercedes-AMG was involved in a new £1.3bn refinancing…
Liberty takes back control in Brazil
By Garry Sloan | The news broke last week amid controversy that Formula 1 will move from Interlagos in Sao Paulo to a new purpose-built track on the outskirts of Rio de Janeiro. The construction of the new circuit would…
Renault DP World F1 Team extends partnership with HP
Renault DP World F1 Team and HP France are delighted to confirm the extension of their partnership. Click here to subscribe to our print edition! HP France will now become the Anglo-French outfit’s Official Supplier and Technical Partner. The initial…
Changing the face of race circuits
Race tracks haven’t really evolved too much in the hundred or so years they have been around, right? We have the traditional “road courses” as race tracks are often referred to, in America, we have the US favourite, the ovals, and the street circuits created around existing towns and…
Rich Energy Announced as Haas F1 Team Title Partner
Rich Energy, the premium British energy drink brand, will become the title partner of the Haas F1 Team in a multi-year agreement beginning with the 2019 FIA Formula One World Championship. Click here to subscribe to our print edition! The partnership will…
Symbols of the change
Steve Madincea is one of the most innovative marketing minds within the world of sport, and we asked him to assess Liberty Media’s progress to date. Steve has been a forerunner within the sport advising the likes of Benetton, Red…
Hype to keep Sahara Force India energised in 2017
Hype Energy and Sahara Force India will continue their successful partnership throughout the 2017 season. Click here to subscribe to our print edition! The branding will be shown off when the VJM10 is presented to the world on Wednesday afternoon with…
