Inside Formula 1: Business. Lifestyle. Power.
Shell renews a multi-year partnership with Scuderia Ferrari
Shell renews a multi-year innovation partnership with Scuderia Ferrari. The decades-long technical and commercial agreement continues in a multi-year partnership with a focus on sustainability and technology transfer, from track to road. Click here to subscribe to our print edition! This…
Getty Images becomes official photo agency of Formula 1
Getty Images, a world leader in visual communications, today announced it has become the Official Photographic Agency of Formula 1. From 2021, Getty Images will cover every F1, F2, F3 and Porsche Super Cup race with its world-class team of…
Acer and Alfa Romeo extend their partnership for 2021 season
Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula 1 world championship, announced the two companies will extend their partnership into the 2021 season. Click here to subscribe to our print edition! Having…
Cisco Webex teams up with McLaren Racing
McLaren Racing yesterday announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. Click here to subscribe to our print edition! The Cisco Webex platform will be integrated into McLaren Racing day-to-day…
Formula 1 Commission issues a statement
The first meeting of the Formula 1 Commission in 2021 was held yesterday 11 February, in an online format. The FIA and Formula 1 confirm that positive discussions took place on a number of key topics relating to future Sporting,…
Livinguard teams up with Alfa Romeo Racing for 2021 season
Livinguard, a hygiene technology leader, has joined Sauber Motorsport, which operates and manages the Alfa Romeo Racing ORLEN entry in the Formula One world championship, to supply race team, engineers, and ground staff with a state-of-the-art health and safety solutions…
In the Pit Lane – Who is Dmitry Mazepin?
Who is Dmitry Mazepin? As Formula 1 community digests the arrival of the Mazepin family the question remains. Click here to subscribe to our print edition! Dmitry Mazepin is often described as a Russian oligarch born in Belarus who made his…
Lewis Hamilton and Mercedes-AMG Petronas F1 Team agree on a new contract for 2021
Lewis Hamilton and Mercedes will race together for a ninth season in 2021. The new agreement includes a joint commitment for greater diversity and inclusion. With six drivers’ championships and 74 race wins, Lewis is the most successful driver in the…
Coca-Cola and McLaren extend their partnership
Coca-Cola, an iconic beverage brand continues as the Official Soft Drinks Partner of the McLaren Formula 1 team. Click here to subscribe to our print edition! McLaren Racing today announced a partnership extension with The Coca-Cola Company, which will see the…
EPOS teams up with Aston Martin F1 for 2021 season
EPOS teams up with Aston Martin Cognizant Formula One Team as Global Audio Partner. Pioneering audio technology and innovation leaders to help drive the team. Click here to subscribe to our print edition! When Aston Martin returns to the F1 grid…
Singha and Sauber Motorsport continue history together
Singha Corporation and Sauber Motorsport will add another chapter to their history together as the two brands announce an extension of their partnership for the 2021 season – the third year of this relationship. Click here to subscribe to our print…
In the Pit Lane – are the big paydays history?
Are the big paydays history? As the world of F1 awaits news of Lewis Hamilton’s contract signing speculation mounts over his alleged pay demands which have inevitably led to debates over driver’s salaries. Click here to subscribe to our print edition!…
