Inside Formula 1: Business. Lifestyle. Power.
Adler Group and Sauber Motorsport continue their partnership
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, will be extending its partnership with the Adler Group for a third season running. Click here to subscribe to our print edition! Having…
Richard Mille launches a multi-year partnership with Scuderia Ferrari
Richard Mille is delighted to announce its new partnership with one of the world’s most iconic brands – Ferrari. Founded in 1947 by the legendary Enzo Ferrari, the company has always been ahead of the field, driving towards excellence both…
Brembo and Scuderia Ferrari continue their partnership
Scuderia Ferrari Mission Winnow is pleased to announce the continuation of its relationship with Brembo SpA. The manufacturer of high-performance brake systems, clutches and other components for the racing industry continue as a Technical Partner. Click here to subscribe to our print edition! The…
SentinelOne joins Aston Martin as an official cyber security partner
SentinelOne, the autonomous cybersecurity platform company, is announced today as the Official Cybersecurity Partner of Aston Martin Cognizant Formula 1 Team, as Aston Martin makes its return to Formula One™ after an absence of 61 years. Click here to subscribe to…
BWT partners with Aston Martin Cognizant F1 team
Ahead of the reveal of the Aston Martin Cognizant Formula One car a week from today, the team is pleased to announce a partnership with Austrian water technology specialist BWT – Best Water Technology. Click here to subscribe to our print…
America Movil and Red Bull Racing are charging into the 2021 F1 season
America Movil and Red Bull Racing are charging into the 2021 Formula One season together after forging a new partnership this year. Click here to subscribe to our print edition! One of the world’s largest telecommunications companies, America Movil is the…
Estrella Galicia 0,0 partners with Scuderia Ferrari for the 2021 season
Scuderia Ferrari Mission Winnow is pleased to announce the arrival of a new Team Partner: Estrella Galicia 0,0 (The Galician Star) which, as of now, will be the “Official Beer” of the Scuderia. Click here to subscribe to our print edition!…
Girard-Perregaux named as an official watch partner of Aston Martin
Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on…
Zadara becomes Sauber’s official cloud supplier
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, has named Zadara, the US-based leader in edge cloud services, as the team’s Official Cloud Supplier. Click here to subscribe to our print…
OMP Racing becomes official technical supplier to Williams
Williams Racing is pleased to welcome OMP Racing as an Official Supplier of technical performance products for the 2021 Formula 1 season and beyond. Click here to subscribe to our print edition! OMP Racing is a world leader in the design…
Financial Times and Williams renew their partnership
Financial Times and Williams Racing are pleased to announce a renewal of the team’s partnership agreement ahead of the 2021 Formula1 season. Click here to subscribe to our print edition! The partnership, which started in 2019 now enters its third season…
Replay denim and Aston Martin partner up for 2021 season
The Aston Martin Cognizant Formula 1 Team today welcomes Replay as the team’s Official Denim Partner. The news sees the premium Italian jeans brand partner with Aston Martin Cognizant Formula 1 Team at a pivotal time, as the Aston Martin…
