Inside Formula 1: Business. Lifestyle. Power.
Darktrace and McLaren Racing extend their partnership
McLaren Racing announced an extended and enhanced multi-year partnership with Darktrace, as the Official AI Cyber Security Partner of the McLaren Formula 1 and Arrow McLaren SP teams, marking the introduction of the world’s leading cyber-AI company to INDYCAR. Click here…
Technogym renews Scuderia Ferrari partnership
Scuderia Ferrari Mission Winnow is pleased to announce the renewal of its partnership with Technogym, a world leader in equipment and digital technology, focusing on fitness, wellness and sport. Click here to subscribe to our print edition! Technogym has worked with…
TAG Heuer and Red Bull Racing renew their partnership until 2024
After five successful seasons together, Red Bull Racing Honda and TAG Heuer are pleased to announce a partnership extension until 2024, with the legendary Swiss watch manufacturer continuing as the Team’s Official Timekeeper. Click here to subscribe to our print edition!…
Ogio and Aston Martin F1 Team sign a partnership agreement
The combination of illustrious heritage, progressive technology and slick innovation will bring a different dimension to Formula One™ this season, as OGIO joins forces with the new Aston Martin Cognizant team. Click here to subscribe to our print edition! Aston Martin…
KX Systems and Williams Racing sign a partnership agreement
KX Systems is pleased to share that it is an official supplier for Williams Racing. The agreement will see KX Systems implement a total analytics solution, combining real-time analytics, a time-series database, complex event processing, machine learning and data visualisation…
2021 optimism required – In the Pit Lane
The 2021 season gets underway with a cracker but with it, all the uncertainty off the track in the Covid-19 world remains. Liberty Media may well have had a rebrand introducing a new logo and F1 theme written by Hollywood…
TeamViewer partners with Mercedes-AMG Petronas F1 Team
The Mercedes-AMG Petronas Formula One Team and Mercedes-EQ Formula E Team are proud and delighted to jointly announce the leading global software company TeamViewer as a new official partner. Click here to subscribe to our print edition! TeamViewer will provide the…
First Formula 1 NFTs are created by Aston Martin F1 Team and Crypto.com
First Formula 1 NFTs are created by Aston Martin F1 Team and Crypto.com. Fans have always collected memorabilia. In the United States, for example, baseball cards have been bought and traded for more than a century, with the rarest and…
The Fantom Foundation and Quantum partner with Pierre Gasly
The Fantom Foundation and Quantum FinTech Group are pleased to confirm that they will be partnering with Pierre Gasly for the 2021 FIA Formula 1 season. Click here to subscribe to our print edition! Fantom is a decentralized network built on…
Plug Power and Alpine F1 Team sign a partnership agreement
Plug Power Inc. (NASDAQ: PLUG), a leading provider of turnkey hydrogen solutions building the global green hydrogen economy, and Alpine F1 Team are delighted to announce a new partnership in Formula One. The Plug Power logos will be present on…
Code-Zero and Alfa Romeo Racing sign a partnership agreement
Alfa Romeo Racing ORLEN will race in style in 2021 and beyond after signing a new multi-year partnership with fashion and lifestyle specialist, Code-Zero. The sportswear brand will dress the Alfa Romeo Racing ORLEN team both on track, with an…
Carrera Eyewear and Alfa Romeo Racing extend their partnership
Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, will extend its successful partnership with eyewear specialist, CARRERA, for a fourth successive season. The Italian eyewear brand will celebrate this relationship…
