Inside Formula 1: Business. Lifestyle. Power.
The ground was broken on the new Aston Martin F1 factory
Construction of Aston Martin Cognizant Formula One™ Team’s brand-new buildings (a new factory and a new wind tunnel) in Northamptonshire has begun and a ceremonial breaking-ground ceremony has taken place on the new plot. Click here to subscribe to our print…
Salt and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo Racing ORLEN is adding Salt to the team’s growing family, as the Swiss telecommunications provider joins as partners to provide mobile services to the Formula One operations. Click here to subscribe to our print edition! Salt, a household name…
Arrow Electronics and McLaren racing extend their partnership
Arrow Electronics, the global technology and innovation business, extends with McLaren F1 and Arrow McLaren SP teams. Click here to subscribe to our print edition! McLaren Racing and Arrow Electronics, the global technology and innovation business, today announced a long-term multi-year…
Virtek and Alfa Romeo Racing join forces
Alfa Romeo Racing ORLEN will take a step forward in the field of composites as it announces a new partnership with Virtek. The Canadian company will provide advanced vision-based laser technologies and engineering services to assist with the composite assembly…
Asprey and Formula 1 come together
Formula 1 has announced a special collection with Asprey, the iconic British luxury goods House, to celebrate the sport’s exciting new era, with a new car and rules and regulations introduced in 2022. Click here to subscribe to our print edition!…
TikTok and Aston Martin F1 Team sign a partnership agreement
Aston Martin Cognizant Formula One Team has entered into a unique content-creation partnership with TikTok, who become the organisation’s Official Creator Partner. Click here to subscribe to our print edition! The TikTok logo will feature prominently on the team’s AMR21 car…
Home Deluxe partners with Haas F1 Team
Home Deluxe, a German online retailer, and Uralkali Haas F1 Team signed a partnership agreement today. Specializing in the online distribution of items for both the home and garden, Home Deluxe – which was founded in 2009 by entrepreneur Alexander…
PPG and Williams Racing extend their partnership
Williams Racing is pleased to announce that PPG, a leading global manufacturer of paints, coatings and speciality materials, will continue as the team’s long-standing Official Supplier. Click here to subscribe to our print edition! The partnership marks its 18th consecutive year,…
Fanatics and Formula 1 extend their partnership
Fanatics and Formula 1, the global leader in licensed sports merchandise, has yesterday announced a multi-year extension to their e-commerce and manufacturing deal. Click here to subscribe to our print edition! The extension agreed following an outstanding 2020 performance, will see…
Amazon Web Services and Ferrari sign a partnership agreement
Amazon Web Services and Scuderia Ferrari Mission Winnow announced it has entered into a new technical and commercial partnership. Click here to subscribe to our print edition! For over 15 years, AWS has been the most popular cloud platform and has…
McLaren Racing and Tezos announce a multi-year partnership
McLaren Racing and Tezos to build an NFT fan experience platform on the energy-efficient blockchain network. Click here to subscribe to our print edition! McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner…
Haas F1 Team Says ‘Aloha’ to Maui Jim Sunglasses
Maui Jim sunglasses, the world’s fastest-growing premium eyewear company, has partnered with Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship with the innovative lifestyle brand now becoming the ‘Official Eyewear Partner’ of the American team. Click…
