Inside Formula 1: Business. Lifestyle. Power.
DataRobot and McLaren Racing announce a new partnership
McLaren Racing announced this week a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team, which will start at the inaugural Qatar Grand Prix. Click here to subscribe to our print edition!…
Ocean Bottle partners with Red Bull Racing
Ocean Bottle goes full throttle with Red Bull Racing Honda. With research indicating that the amount of plastic in our oceans will quadruple by 2030 and that over 75% of this pollution will come from uncollected plastic waste, reducing the…
QuintEvents and Formula 1 extend their corporate hospitality partnership
QuintEvents and Formula 1 have announced a multi-year extension to their official partnership, F1 Experiences, offering unique and exclusive fan package experiences and trackside hospitality. The successful F1 Experiences programme will continue with innovative offerings for fans, as crowds return…
stc confirmed as the title partner for the Saudi Arabian GP
The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the Formula 1 Saudi Arabian Grand Prix 2021 – is delighted to announce that Saudi Telecom Company (stc) will be the title partner of the first ever Formula 1 Saudi…
MindMaze and Alfa Romeo Racing expand their partnership
MindMaze and Alfa Romeo Racing ORLEN will continue their drive to build the future of brain technology and optimise human performance by taking their relationship to a new level ahead of this weekend’s United States Grand Prix and for the…
Medallia becomes the Official Feedback Partner for McLaren Racing
Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, and McLaren Racing today announced a partnership establishing the company as the Official Feedback Partner for the 2022 Formula 1 season. Click here to subscribe to our print edition!…
EasyPost and McLaren Racing announce a new partnership
Like McLaren Racing, EasyPost prides itself on being fast, flexible, reliable. McLaren Racing has today announced a new partnership with EasyPost, a technology leader that builds shipping solutions for e-commerce brands, fulfilment providers, and online marketplaces, which will see the…
Losail Circuit to host the Qatar Formula 1 Grand Prix
Losail International Circuit will hold its first ever Qatar Formula 1 Grand Prix on November 19-21, with the country set to host the 20th event of the 2021 season, as well as signing an additional 10-year deal to host F1…
Exor, LoveForm and Ferrari announce creative partnership
Exor N.V. (“Exor”), the leading diversified holding company controlled by the Agnelli family, and Ferrari N.V. (“Ferrari”) announce a long term, multi-year collaboration with Sir Jony Ive and Marc Newson at the creative collective LoveFrom. Click here to subscribe to our…
FTX and Mercedes-AMG Petronas F1 Team sign a partnership agreement
FTX Trading Limited, a leading global cryptocurrency exchange, today announced a long-term relationship with the Mercedes-AMG Petronas Formula One Team. This relationship will span multiple race seasons with the FTX logo being featured prominently on both the cars and the…
Edelweiss and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo Racing ORLEN will soar high in the skies as it announces a partnership with Switzerland’s leading leisure travel airline Edelweiss. The carrier will acquire the designation of Official Airline Partner of Alfa Romeo Racing ORLEN and will support…
Blackbird – a new investment to Williams Racing by Dorilton Ventures
Williams Racing is pleased to welcome Blackbird, an AI-driven Disinformation Intelligence Platform, as part of new investment by Dorilton Ventures. Click here to subscribe to our print edition! Formula One has always been at the forefront of cutting-edge technology, including artificial…
