Inside Formula 1: Business. Lifestyle. Power.
Buzz Group and Scuderia AlphaTauri announce a multi-year partnership
Buzz Group and Scuderia AlphaTauri are pleased to announce an ambitious multi-year partnership focused on accelerating sustainable development initiatives and supporting young driver development. Click here to subscribe to our print edition! Buzz Group maintains a deep-rooted passion for motorsports, technological…
Godman Sachs and McLaren Racing announce a multi-year partnership
McLaren Racing yesterday announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. Click here to subscribe to our print edition! The multi-year partnership brings together…
ASSOS of Switzerland and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN announced a new deal linking it with the high-precision cycling equipment supplier, ASSOS of Switzerland. The partnership, which is powered by a shared commitment to precision engineering and the advancement of technology-driven equipment, will join…
VMware and McLaren F1 Team sign a partnership agreement
McLaren Racing today announced a new multi-year partnership with VMware, a leading provider of multi-cloud services for all apps, as an Official Partner of the McLaren Formula 1 Team. Click here to subscribe to our print edition! The technology-driven partnership connects…
Formula 1 expanded its strategic partnership with Workday
Formula 1 is delighted to announce the renewal and expansion of its strategic partnership with Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources. Click here to subscribe to our print edition! The multi-year extension will…
Berluti partners with the Alpine F1 Team
Alpine F1 Team is proud to announce a partnership with Berluti. The Parisian Maison is thus established as Alpine Elegance Partner. This is the latest instance in Berluti’s history of exceptional collaborations, which have long been part of the Maison’s…
Lunar and Haas F1 Team sign a pertnership agreement
Haas F1 Team is pleased to announce a new partnership with a financial technology company, Lunar. Founded in Aarhus, Denmark in 2015, Lunar is a regulated and independent licensed bank with over 500,000 users across Denmark, Sweden, and Norway. Established…
OKX announces partnership with McLaren Racing
McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. Click here to subscribe to…
Logistics, Formula 1 and Ferrari: The CEVA story
Double-headers, triple-headers, a record-breaking 23 race-calendar – the 2022 Formula 1 season is about to challenge the Formula 1 teams’ logistics departments like never before. As a consequence of the newly implemented cost cap, reducing costs and working as cost-effective…
FTX and the Mercedes-AMG Petronas F1 Team launch NFTs for fans
The Mercedes-AMG Petronas F1 Team is excited to launch a special series of NFTs (Non-Fungible Tokens), to enable us to engage with our fans in new ways. Developed alongside our trusted partner FTX, one of the world’s most innovative cryptocurrency…
HJC Helmets partners with Red Bull Racing
HJC Helmets will become the official supplier of pit crew head protection for Oracle Red Bull Racing. Click here to subscribe to our print edition! Oracle Red Bull Racing and HJC Helmets are pleased to announce a multi-year partnership that will…
Sanofi and McLaren Racing announce a partnership agreement
McLaren Racing announced yesterday a multi-year partnership with innovative global healthcare company Sanofi. The partnership will see McLaren Racing collaborate with Sanofi’s Industrial Affairs team towards achieving excellence in manufacturing operations, enabling Sanofi to meet patients’ needs around the world…
