Inside Formula 1: Business. Lifestyle. Power.
Honda Racing Corporation extends power unit support to Red Bull until 2025
Following discussions between Red Bull and Honda, it has been agreed by both parties that Honda Racing Corporation (HRC), the Honda subsidiary that runs its racing activities, will continue to provide technical support for Red Bull Powertrains (RBPT) relating to…
Fastly and Mercedes-AMG Petronas F1 Team join forces to drive digital performance
Fastly and the Mercedes-AMG Petronas F1 Team announced that the world’s fastest global edge cloud platform is now an official global sponsor of the eight-time F1 world champions. The long-term partnership reflects the companies’ shared commitment to experiences that are…
Lapierre X Alpine F1 Team collaboration
Lapierre, a brand involved at the highest level of world cycling, and Alpine are pleased to announce today their new collaboration; an exclusive three-year partnership. Lapierre is joining forces with Alpine, the iconic French manufacturer of racing and sports cars,…
Accor and Alpine F1 Team partner for the French Grand Prix
Accor is one of the world’s leading hospitality companies with over 5,300 hotels in 110 countries and across over 40 hotel brands, including Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. ALL is Accor’s lifestyle loyalty program that provides meaningful experiences…
Hyvia and Alpine F1 Team partner for the French Grand Prix to promote smart & sustainable mobility
HYVIA is the official partner of BWT Alpine F1 Team 2022 at the Formula 1 Grand Prix de France. From July 22 to 24, on the Circuit Paul Ricard in Le Castellet, the Alpine A522 will proudly display the logo…
Yahoo and Alpine F1 Team extend their partnership
BWT Alpine F1 Team and Yahoo are delighted to confirm a strategic partnership, which will see Yahoo continue as a valued technical partner. The distinctive Yahoo logo will appear on the BWT Alpine F1 Team A522 cars, bringing its global…
K-Swiss and McLaren Racing announce a multi-year partnership
McLaren Racing announced a new multi-year partnership with Los Angeles-based heritage footwear brand, K-Swiss, as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! K-Swiss has nearly 60 years of heritage…
FVP Trade and Alpine F1 Team sign a partnership agreement
BWT Alpine F1 Team today announces a new partnership with FVP Trade, an award-winning financial services provider specialising in Forex and CFD trading. Click here to subscribe to our print edition! FVP is a globally regulated CFD broker that provides transparent…
Hugo Boss and Aston Martin F1 Team sign a partnership agreement
Aston Martin has announced that German brand Hugo Boss will supply formal apparel for the Formula One team’s drivers and a range of race and travel wear for the entire team from the start of the 2023 season. Click here…
SenseTime partners with Alfa Romeo F1 Team
SenseTime, a leading global artificial intelligence (AI) software company and Alfa Romeo F1 Team ORLEN announce a new technology partnership. SenseTime and Alfa Romeo F1 Team ORLEN are exploring various ways to integrate AI technologies with the motorsport racing industry.…
Ferrari Trento and Formula 1 extend their partnership until 2025
Ferrari Trento will be the Official Toast of Formula 1 until the end of the 2025 season. The achievements from this partnership for both parties have led to an extension from three to five years; just a year and a…
RB17 launch by Red Bull Advanced Technologies
RB17 -the first ever production car to come from the Red Bull Racing Group. Pricing starts at £5M (pre-tax); 50 vehicle production run, starting in 2025. V8 hybrid engine to deliver more than 1,100bhp. Track-only specification for the purest execution…
