Inside Formula 1: Business. Lifestyle. Power.
Fred Vasseur joins Scuderia Ferrari as Team Principal
Ferrari has appointed Fred Vasseur as Team Principal, with the Alfa Romeo boss and Sauber Motorsport CEO replacing Mattia Binotto from January 2023. Binotto, who joined Ferrari as an engine engineer in 1995 before rising to take the helm of…
Andreas Seidl becomes Sauber Group’s Chief Executive Officer
Sauber Group and Alfa Romeo are delighted to announce the appointment of Andreas Seidl as its new Chief Executive Officer. Seidl will start in his new role in January 2023 and will be tasked with continuing the growth of the…
Headwear company New Era partners with Red Bull Racing
Oracle Red Bull Racing is joining forces with the globally renowned sports and lifestyle brand New Era to create new ranges of Team headwear that uniquely fuse performance and style. Click here to subscribe to our print edition! Originating from New…
HCL Software becomes a new Ferrari partner
HCL Software, a global leader in enterprise software solutions, announced a multi-year partnership with legendary Formula One team Scuderia Ferrari today. The deal with Ferrari S.p.A. sees the company become a strategic partner to the historic racing team, focusing on…
Haas F1 Team and Palm Angels announce new partnership for 2023
Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, announced a new partnership with Palm Angels, the iconic Italian brand founded by Creative Director Francesco Ragazzi. Click here to subscribe to our print edition! Ahead…
Einhell and Mercedes-AMG F1 Team sign a partnership agreement
The Mercedes-AMG F1 Team is delighted to announce Einhell, a leading manufacturer of state-of-the-art cordless power tools and garden equipment, as its ‘Official Tool Expert’ in a new and exciting partnership. Click here to subscribe to our print edition! Einhell will…
FTX partnership is suspended by Mercedes-AMG Petronas F1 Team
On Friday, the Mercedes-AMG Formula One team said they had suspended the FTX partnership agreement with the troubled cryptocurrency exchange ahead of the season’s penultimate race in Brazil. Click here to subscribe to our print edition! FTX, one of the world’s…
XP and Aston Martin F1 Team announce a partnership agreement
Aston Martin Formula One Team (AMF1) is delighted to announce the commencement of a new partnership with Brazilian investment management company XP. Click here to subscribe to our print edition! The multi-year partnership was announced on the eve of the 2022…
OpenSea and Haas F1 Team sign a partnership agreement
Haas F1 Team, the only American-owned team, competing in the FIA Formula 1 World Championship, is pleased to announce a collaboration with OpenSea – the leading peer-to-peer marketplace for non-fungible tokens (NFTs). Click here to subscribe to our print edition! As…
5 ways Formula 1 makes money
Formula 1 is one of the best and the most thrilling sports out there. It is also known as the most expensive sport. Each year teams spend millions to make a new car that must be successful. Today with online…
Audi selects Sauber to enter Formula 1 in 2026
Audi has selected Sauber as a strategic partner for the project and plans to acquire a stake in the Sauber Group. The partnership will see the traditional Swiss racing team competing as the Audi factory team from 2026 onwards, using…
MoneyGram and Haas F1 Team announce a title sponsorship from 2023
Haas F1 Team, the only American team competing in the FIA Formula 1 World Championship, and MoneyGram International, Inc., a global leader in the evolution of digital P2P payments, today announced that MoneyGram will become the new title sponsor of…
