Inside Formula 1: Business. Lifestyle. Power.
Heineken announces Max Verstappen as new global 0.0 ambassador and a new partnership with Red Bull Racing
Heineken is delighted to partner with Red Bull Racing driver and Dutch global F1 superstar Max Verstappen ahead of what promises to be yet another exceptional racing season. Click here to subscribe to our print edition! Verstappen will be an official…
Chipotle Mexican Grill and Haas F1 Team announce a new partnership
Haas F1 Team announced a new partnership with Chipotle Mexican Grill (NYSE: CMG) ahead of the 2023 FIA Formula 1 World Championship. Click here to subscribe to our print edition! The Chipotle Mexican Grill logo will feature on both the nose…
Ecowatt and Alpine F1 Team sign a partnership agreement
Alpine F1 Team is proud to announce a multi-year strategic partnership with Ecowatt, an investment company developing renewable energy assets and funding social impact projects. Click here to subscribe to our print edition! The Ecowatt brand identity will be visible on…
G42 and Mercedes-AMG F1 Team sign a partnership agreement
G42, the leading UAE-based artificial intelligence (AI) and cloud computing technology company and the Mercedes-AMG PETRONAS F1 Team have announced a multi-year partnership to unleash the full potential of artificial intelligence. Click here to subscribe to our print edition! G42 and…
Built For Athletes and Red Bull Racing sign a partnership agreement
Premium fitness brand, Built For Athletes has today announced its partnership with the 2022 record-breaking Formula One champions, Oracle Red Bull Racing, for the 2023 and 2024 seasons. Click here to subscribe to our print edition! The British brand, which specialises…
Qualcomm and Mercedes-AMG Petronas F1 Team sign a partnership agreement
Qualcomm Technologies, Inc. and the Mercedes-AMG PETRONAS F1 Team announced a multi-year agreement featuring the Snapdragon brand. Click here to subscribe to our print edition! The strategic collaboration will leverage the power of the Snapdragon® platform to create unique fan experiences,…
Ecopol anounces a multi-year partnership with Scuderia Ferrari
Ecopol is pleased to announce a multi-year partnership with Scuderia Ferrari and Ferrari Hypercar ahead of the 2023 Formula 1 season. It is an innovative producer of the water-soluble and biodegradable film mainly used in the home care industry, enhancing…
Nuvei and Mercedes-AMG Petrona Formula One Team agree a multi-year partnership agreement
Nuvei, a leading global payments services provider, and the Mercedes-AMG Petronas Formula One Team sign a multi-year sponsorship deal. Click here to subscribe to our print edition! Nuvei Corporation (“Nuvei” or the “Company”) (Nasdaq: NVEI) (TSX: NVEI), the Canadian fintech company,…
Bang & Olufsen and Scuderia Ferrari sign a partnership agreement
Scuderia Ferrari is pleased to announce the arrival of Bang & Olufsen as a new Official Partner. The Danish company is a marque of excellence in audio technology and will join forces with the Formula 1 team to offer new-generation…
Sherwin-Williams and Mercedes-AMG F1 Team kick off new partnership
The Sherwin-Williams Company, the leading paints and coatings manufacturer, and the Mercedes-AMG PETRONAS Formula One Team have announced a new partnership. Click here to subscribe to our print edition! As an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team,…
Globe-Trotter luggage and Aston Martin F1 Team announce a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1) is proud to welcome Globe-Trotter as its Global Luxury Luggage Partner following the signing of a long-term agreement. Click here to subscribe to our print edition! Globe-Trotter is famous for its luxury luggage…
AvaTrade and Aston Martin F1 Team agreee a partnership deal
AvaTrade is thrilled to be an Official Global Partner of the renowned Aston Martin F1 Team. This strategic partnership is based on our shared values of Integrity, Excellence and Innovation. Click here to subscribe to our print edition! AvaTrade will offer…
