Inside Formula 1: Business. Lifestyle. Power.
Aioka and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team Stake will add to the range of unique experiences offered to their guests alongside events of the 2023 Formula One season, as the team names Aioka its Global Concierge Supplier. Click here to subscribe to our print…
Deloitte and McLaren Racing announce a multi-year partnership extension
McLaren Racing announced a multi-year extension to its partnership with Deloitte, continuing as the Official Transformation Partner of the McLaren Formula 1 Team from the 2023 season. Click here to subscribe to our print edition! Since 2020, Deloitte and McLaren have…
Honda to supply power units to the Aston Martin F1 Team starting the 2026 season
As 2026 F1 regulations will boost electrical power by three times, Honda enters F1 with a new partner. Honda will hone its e-motor and battery technologies through new F1 challenges and feed them back to mass production. Click here to subscribe…
PATRÓN Tequila joins Red Bull Racing as the official spirts partner
PATRÓN Tequila is revving up its presence in Formula One in a big way, announcing today its official partnership with the No. 1 racing Team on the circuit. The relationship comes as Bacardi, one of the world’s leading super-premium spirits…
Banco Master announce a new partnership with the Aston Martin F1 Team
The Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is pleased to announce a new partnership with Banco Master, which becomes the team’s official Brazilian Banking Partner. Click here to subscribe to our print edition! Headquartered in Sao Paulo, Brazil,…
DXC Technology announces partnership with Scuderia Ferrari
DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services company, today announced it has signed a multi-year agreement with Scuderia Ferrari, the racing division of Ferrari N.V. (NYSE/EXM: RACE), including a commitment to engineering the latest in automotive…
PUMA signs a licensing agreement with Formula 1
Sports company PUMA and Formula 1 have signed an agreement to make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff…
AutoNation partnered with the Alpine F1 Team for the upcoming Miami Grand Prix
America’s most admired automotive retailer, AutoNation, announced that it entered the Formula 1 race through a partnership with Alpine. The US-based transportation solutions provider will sponsor BWT Alpine F1 Team in the Miami Grand Prix on May 5-7, 2023, in…
Paramount+ becomes an official partner of Formula 1
Paramount+ and Formula 1 have today announced a multi-year promotional deal that will see the subscription service become an Official Partner of Formula 1, following a thriving sports and entertainment collaboration between the iconic brands last season. Click here to subscribe…
Virgin Hotels sign a partnership agreement with Las Vegas Grand Prix
Virgin Hotels Las Vegas, part of Curio Collection by Hilton, is pleased to announce it has been named the official entitlement sponsor of the East Harmon Zone at the Formula 1 Heineken Silver Las Vegas Grand Prix. Virgin Hotels Las…
TUMI and McLaren launch the 60th Anniversary Collection alongside Lando Norris
Today, international travel and lifestyle brand TUMI launched its limited-edition TUMI and McLaren 60th Anniversary Collection to celebrate six decades since the founding of the elite motorsports team and luxury supercar maker McLaren. The collection was unveiled in the final…
Celsius becomes an official partner of Scuderia Ferrari
Scuderia Ferrari is pleased to announce the arrival of Celsius as a new Official Partner. The American company is a leader in energy drinks, sports drinks and liquid supplements, having developed products with beneficial ingredients for the body without using…
