Inside Formula 1: Business. Lifestyle. Power.
Liqui Moly sign a multi-year partnership with Formula 1
By now, a well-established picture in the world of motorsport is the Liqui Moly logo on the hoardings of Formula 1 racetracks. Through the new contract, the long-established company for motor oils, additives and car care will continue to be…
Banco BRB and Alpine F1 Team sign a partnership agreement
Headquartered in the capital city of Brazil, Brasilia, Banco BRB offers a complete portfolio of banking, investments and insurance products, an innovative digital experience, and being proactive in many environmental, social, and corporate governance (ESG) actions. Click here to subscribe to…
Liquid Death and Las Vegas Grand Prix sign a partnership agreement
Liquid Death, the beverage brand using humour to make health and sustainability 50 times more fun, announced its official partnership for the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix 2023. This partnership brings the company’s still, sparkling and…
Marina Bay Sands signs a multi-year deal with Scuderia Ferrari
Highlights include a replica of the Scuderia Ferrari race car on display at the hotel lobby, exclusive experiences and a light-up of the facade of Marina Bay Sands. Click here to subscribe to our print edition! Marina Bay Sands is proud…
Valvoline Global and Aston Martin F1 Team announce a strategic partnership
Valvoline Global joins AMF1 Team as Official Lubricant Partner ahead of British Grand Prix – celebrated via special one-off livery. Click here to subscribe to our print edition! Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) and Valvoline –…
Amazon Music becomes an official streaming partner of Alpine F1 Team
Amazon Music strengthens its relationship with Renault Group, becoming the first music streaming service to collaborate with an F1 Team. Click here to subscribe to our print edition! BWT Alpine F1 Team is proud to announce Amazon Music as the official…
Catawiki and Scuderia AlphaTauri launch an auction
Scuderia AlphaTauri and Catawiki, the leading online marketplace for unique objects, are pleased to announce an unprecedented partnership, offering all fans the opportunity to own a piece of Formula 1 history. Click here to subscribe to our print edition! A series…
Halo and McLaren Racing announce a partnership agreement
The partnership will support the McLaren F1 Team in enhancing its productivity through Halo’s industry-leading IT service management platform, Halo ITSM. Click here to subscribe to our print edition! McLaren Racing today announced Halo, the fastest-growing IT Service Management (ITSM) and…
stichd and Aston Martin F1 Team sign a merchandise agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) is proud to announce that stichd will become the team’s Official Merchandise Partner from 2024. Click here to subscribe to our print edition! The long-term agreement with stichd, part of the PUMA…
Sui joins Red Bull Racing as Official Blockchain Partner
Oracle Red Bull Racing is taking its connection with fans worldwide to the next level by announcing that the Team has entered a multi-year partnership with innovative software company Mysten Labs to build on Sui, which will become the Team’s Official Blockchain…
Heineken and Formula 1 extend their global pertnership deal
Formula 1 has today announced the extension of its Global Partnership with Heineken following seven years of successful collaboration between the two global brands. Click here to subscribe to our print edition! Since 2016, Heineken has played a vital role in…
MGM Resorts International and Haas F1 Team sign a partnership agreement
MoneyGram Haas F1 Team is delighted to announce a new partnership with MGM Resorts International, the global entertainment company’s first collaboration with a Formula 1 team. Click here to subscribe to our print edition! The partnership will see MGM Resorts International…
