Inside Formula 1: Business. Lifestyle. Power.
McLaren Racing and Google extend their partnership
McLaren Racing and Google today announced the expansion of their partnership. Google will continue as the Official Primary Partner of the McLaren Formula 1 Team and an Official Partner of the NEOM McLaren Extreme E Team. Click here to subscribe to…
Alpine Motorsports and Businessolver sign a partnership agreement
Alpine Motorsports and Businessolver announced a multi-year partnership. Businessolver is a leading provider of employee benefits and human resources (HR) technology. Aligned by the shared values of people-centred innovation, the two organizations are entering new territory as the only such…
FIA and AlphaTauri sign a partnership agreement
In the first partnership of its kind, the FIA and AlphaTauri joined forces, welcoming them as their official clothing partner. Click here to subscribe to our print edition! Over this significant three-year partnership, AlphaTauri will equip all FIA staff with clothing…
Sunoco and Energy Transfer sign a partnership agreement with Stake F1 Team
Stake F1 Team Kick Sauber will tap into the heritage and history of one of the most legendary brands in motorsport as the team proudly launches a new partnership with Sunoco and Energy Transfer, its parent company. Click here to subscribe…
DP World and McLaren Racing announce their partnership expansion
DP World and McLaren Racing announced a partnership expansion, which will see the global supply chain company featured on the McLaren MCL38’s dynamic branding panels throughout the 2024 season. Click here to subscribe to our print edition! The partnership between DP…
Hilton and McLaren F1 Team extend their partnership
Hilton and McLaren Racing announced an extension to their partnership yesterday. Hilton, the leading hospitality company, continues as the Global Hotel Partner of the McLaren Formula 1 Team. The multi-year extension will celebrate the partnership’s 20th anniversary in 2025, making…
SentinelOne and Aston Martin F1 Team extend their partnership
SentinelOne and Aston Martin Aramco Formula One Team extended their collaboration. SentinelOne becomes an Official Cybersecurity Partner, leveraging AI-powered solutions to run securely on and off track. Click here to subscribe to our print edition! In 2021, the Aston Martin Aramco…
Celsius and Scuderia Ferrari sign a partnership agreement
Celsius and Scuderia Ferrari announced a global, multi-year, exclusive partnership, naming Celsius a Scuderia Ferrari Team Partner and the official energy drink of the Formula 1 racing team. Click here to subscribe to our print edition! Continuing with the 2024 season,…
ManpowerGroup and Scuderia Ferrari renew their partnership
ManpowerGroup and Scuderia Ferrari are pleased to announce that they have renewed their partnership ahead of the 2024 Formula 1 season. ManpowerGroup is a world leader in innovative workforce solutions that help companies grow in an ever-changing world of work…
McLaren Racing and Dropbox announce a new partnership
McLaren Racing and Dropbox announced a new partnership. Dropbox will become the Official Technology Partner of the McLaren Formula 1 Team for the 2024 season and beyond. Click here to subscribe to our print edition! The multi-year partnership marks Dropbox’s first…
Regent Seven Seas Cruises and Aston Martin sign a partnership agreement
Regent Seven Seas Cruises, the world’s leading luxury ocean cruise line, announces a landmark partnership with the iconic Aston Martin Aramco Formula One Team, becoming the team’s first official Global Cruise Line Partner. Click here to subscribe to our print edition!…
HUGO and Visa Cash App RB F1 Team announce a new partnership
HUGO and Visa Cash App RB Formula One Team are thrilled to announce a new partnership starting this season. This collaboration positions HUGO as the team’s Official Apparel Partner, an unparalleled opportunity for the brand to leverage the global appeal…
