What’s it all about(.com)?
Jack’s goal with his work at About.com is to introduce sports fans, casual racing fans and even the most enthusiastic supporters about the exciting and constantly-evolving world of Formula 1. He has established a series of popular regular features, from…
2015 F1 Content Marketing Awards

December is always a period of reflection in Formula 1. A time to look back at what worked well and plan for the new season. Let’s praise and examine some of the best F1 content marketing of the year. Whilst the…
86. Martin Brundle

Age 55 Occupation Expert Analyst at Sky Sports Nationality English Position Last Year 96 Martin Brundle never had the machinery to support his career ambitions in Formula 1. With 165 starts for the likes of Tyrrel, Williams and McLaren, Brundle…
Innovation in activation

Click here to subscribe to our print edition! “Passion”. It’s a word you’ll often hear as brands trumpet the launch of their new F1 sponsorships. “We plan to our tap into fans’ passion for Formula 1”, the press release often reads.…
The Paddock Social Media Awards 2014

So… it was a relatively quiet season both on and off the track. The main talking points were how quiet the cars were, which of the Mercedes drivers would triumph, why Sebastian Vettel couldn’t beat his team-mate, why Sebastian Vettel…
F1 make some noise!

The proliferation of social media for everyone in F1 has meant it’s a lot more difficult to stand out from the crowd. Producing content is time-consuming and can be expensive. So, who’s getting it right? Click here to subscribe to our…




