Inside Formula 1: Business. Lifestyle. Power.
Thomas Spink
Being a determined voyager, travel blogger, hospitality expert and professional champagne sipper, Thomas uses his talents to delve into the challenging world of Formula 1 and provide unique insights about the circus.
Basso Bikes and Scuderia AlphaTauri sign a partneship agreement
Scuderia AlphaTauri is pleased to announce that Basso Bikes is joining the team as its Official Bike Supplier. Click here to subscribe to our print edition! The company, led by Alcide Basso, has been making bikes in Vicenza, Italy, since 1977…
Austrian Grand Prix to remain at the Red Bull Ring until at least 2027
The Formula One Austrian Grand Prix has been confirmed as a fixture on the F1 racing calendar until at least 2027, following a four-year extension to its contract. Here is all you need to know: Click here to subscribe to our…
Valtteri Bottas picks up his Alfa Romeo Giulia GTAm
The Finnish driver picked up his personal Alfa Romeo Giulia GTAm, the ultimate expression of the Alfa Romeo’s style, mechanics and sportiness. Valtteri Bottas fully joins the heart of the passionate Alfa Romeo “Tribe”. Today, he has become 1 of…
ZCG and Scuderia Ferrari announce a partnership agreement
Z Capital Group, L.L.C. (ZCG) announced it has signed as a Team Partner to Scuderia Ferrari for the 2023 season. Through this partnership, ZCG’s logo will appear on the SF-23 livery starting at the Bahrain Grand Prix, the first round…
mCloud partners with Mercedes-AMG Petronas F1 Team
mCloud, the industry leader in energy-intensive asset performance management, joins forces with the top F1 team for 2023 to showcase and apply new clean technologies addressing carbon emissions and energy waste on the path to Net Zero. Click here to subscribe…
TravisMathew and Haas F1 Team sign a partnership agreement
Haas F1 Team is pleased to announce a new partnership with the California-based, premium lifestyle performance apparel brand, TravisMathew as the American F1 team’s new ‘Official Travel Kit and Luggage Supplier’ – starting with the 2023 FIA Formula 1 World…
Junior Programme line-up officially announced by the Mercedes-AMG Petronas F1 Team
The Mercedes-AMG Petronas Formula One Team is excited to announce its Junior Programme driver line-up for 2023. Six drivers from 2022 continue with the Team, and there is one new addition for this year, bringing the roster to seven up-and-coming…
Convergent Science and Red Bull Powertrains sign an agreement to design their 2026 power unit
Red Bull Powertrains has joined forces with innovative computational fluid dynamics company Convergent Science, utilising the firm’s industry-leading CONVERGE CFD software to design its 2026 Formula One power unit. Click here to subscribe to our print edition! In 2021, Red Bull…
Heineken announces Max Verstappen as new global 0.0 ambassador and a new partnership with Red Bull Racing
Heineken is delighted to partner with Red Bull Racing driver and Dutch global F1 superstar Max Verstappen ahead of what promises to be yet another exceptional racing season. Click here to subscribe to our print edition! Verstappen will be an official…
G42 and Mercedes-AMG F1 Team sign a partnership agreement
G42, the leading UAE-based artificial intelligence (AI) and cloud computing technology company and the Mercedes-AMG PETRONAS F1 Team have announced a multi-year partnership to unleash the full potential of artificial intelligence. Click here to subscribe to our print edition! G42 and…
