Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Technology Corner: the role of a Data Engineer
We are joined today by Jordan Bird, a 17-year-old budding Data Engineer with substantial experience, who is kind enough to share his insights about what the role of a Data Engineer is. Be sure to check www.jordanbirdblog.wordpress.com! Click here to subscribe to our…
Nico Rosberg and his Silver Arrow
The 2016 F1 World Champion Nico Rosberg visits the Mercedes-Benz Museum in Stuttgart. From now on his Mercedes F1 W07 Hybrid joins the gigantic steep-bank curve of the Museum, next to all the other legendary Silver Arrows from the past.…
WyndyMilla to supply Sahara Force India with custom bikes
Custom British bike brand, Wyndymilla has partnered with the Sahara Force India Formula One team. The partnership will see Wyndymilla supply the team with custom painted bikes in team livery for its two drivers, Esteban Ocon and Sergio Pérez as…
Enel: Pushing the green envelope
By Bunmi Ade | We spoke to Christopher Regan, Project Manager for Enel’s activities in Formula E, about their collaboration with the series and their ambitions for a fully green racing event. Click here to subscribe to our print edition! Since…
Mercedes-AMG Petronas Motorsport announces new partnership with NetJets
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with NetJets, the worldwide leader in private aviation. Click here to subscribe to our print edition! With an expanding race calendar and resulting in greater travel burden on both race drivers…
How social is the sports media?
We have Iwan Llewelyn, Head of Digital at Soapbox London to tell us about the role of social media in the world of modern business and the specific sector of high-end motorsports. Click here to subscribe to our print edition! What…
Formula 1 welcomes Champagne Carbon as Official Supplier
Formula 1, the pinnacle of motorsport, is delighted to welcome Champagne Carbon as Official Supplier. Click here to subscribe to our print edition! Champagne will make its official return to the Formula 1 Grand Prix podium this afternoon, as the top…
Inside Line F1 Podcast: James Bond in Formula 1?
Basis recent reports, Aston Martin is considering Formula 1 – that is if the costs of operations are affordable, of course. If Aston Martin does join, we’re betting on a James Bond sequence in Formula 1 as one of their…
Ferrari and UPS renew the sponsorship agreement
Scuderia Ferrari Formula 1 team have announced a multi-year extension of their partnership with global logistics and shipping giant UPS. Click here to subscribe to our print edition! The US-based company’s branding will continue to appear on the side of Ferrari’s…
My Fantasy F1 Team: Ercole Colombo
Ercole Colombo is one of the most well-known professional photographers of Formula 1, with a studio just a few hundred metres away from the Monza circuit. But, beyond everything, he watched and then photographed races, key moments, characters, technicians, drivers…
