Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Mercedes-AMG Petronas Motorsport and Rubrik announce new partnership
Mercedes-AMG Petronas Motorsport today confirms a new team partnership with Rubrik, specialists in Cloud Data Management. Click here to subscribe to our print edition! With data volumes, backup and recovery requirements becoming ever more demanding in Formula One, the team…
Flex-Box becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is delighted to announce a one-time race partnership with Flex-Box at the upcoming Singapore Grand Prix. Flex-Box is a global company, which specializes in manufacturing shipping containers. Click here to subscribe to our print edition! During this…
Brabus 700 World premier
Brabus 700 – Sedan or Wagon: BRABUS PowerXtra B40 – 700 engine tuning makes the new Mercedes E 63 S 4MATIC+ even more of a wolf in sheep’s clothing. The BRABUS power unit engineers used state-of-the-art test bench technology and…
McLaren Honda & Hookit sign long-term partnership
McLaren Honda is pleased to announce a long-term partnership with Hookit, a leading digital analytics and valuation platform in sports marketing. Click here to subscribe to our print edition! As the team’s official digital valuation partner, Hookit will measure, value and…
Ferrari renews Marlboro partnership
A brief press release issued this morning announced that “Scuderia Ferrari has renewed its multi-year partnership with Marlboro (Philip Morris International)” thereby continuing the “collaboration of over 40 years”. Click here to subscribe to our print edition! The tobacco company’s association…
Top 5 reasons why Formula 1 would miss Fernando Alonso
By Kunal Shah and Mithila Mehta | By the time you read this column, Fernando Alonso would’ve probably made up his mind about his future in Formula 1. It’s strange that the sport’s most complete driver, also the sport’s unluckiest…
Moving On Up: Katie Milner
We meet an enthusiastic young racer, Katie Milner. Look out for this one! Click here to subscribe to our print edition! What advice would you give now to someone who’s eager to start a career in motorsport? Most of my competitors started…
Technical illustrations by Paolo D’Alessio
Once again we have Paolo D’Alessio to share a few technical illustrations of Formula 1 cars with us, and this time it’s a Ferrari! This is a great book with loads of exclusive pictures never seen before! We are excited…
Inside Line Podcast: Monza
Monza podcast: so Mclaren is working overtime to secure an engine that Max Verstappen doesn’t want. Well, for those who understand the politics of Formula 1, you’ll agree that in this sport and business, the customer is NEVER king! Okay,…
Behind The Scenes Talent: Rob Sinfield
We meet Rob Sinfield, F1 Columnist at DriveTribe.com and creator of www.GrandPrixDiary.com to chat to him about how he sees the sport and business of Formula 1 evolving. You can find Rob on Twitter – @GrandPrixDiary. You constantly work with…
