Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
1974 Cologne Capri RS3100 by Roy Scorer
Roy Scorer in now slowly producing a set of line cutaway illustrations for Zak Brown @ United Autosports of his collection of Historic race cars. In between everything else, he’s also hand painting the 1977 McLaren/James Hunt F1 world championship…
Daniel Ricciardo and Max Verstappen learn Capoeira
A few amazing facts about São Paulo… First is its choice of high-end transport, and when we talk about high end, we really do mean high. In a city of 22 million people, the traffic on the roads can be…
Q&A with Adam Jacobs, Haas F1’s Chief Marketing Officer
By Ryan Werner | It’s very interesting to meet Adam Jacobs, Haas F1 Team’s Chief Marketing Officer and discuss how the team is doing from a marketing perspective. Adam has been with Haas F1 for three years already, joining the…
Vonhaucke joins Sahara Force India as industrial partner
On the eve of the Mexican Grand Prix, Sahara Force India pleased to welcome Vonhaucke as its official industrial partner. The Mexican furniture experts will work closely with the teapot enhance the look and feel of the team’s trackside image…
Force India’s COO: “It’s the fans that really make the difference”
By Ryan Werner | At the Gran Premio de Mexico, the Paddock magazine caught up with Otmar Szafnauer, Force India’s Chief Operating Officer at their paddock in the Autodromo Hermanos Rodriguez. Click here to subscribe to our print edition! On the…
SiriusXM: “Our F1 coverage will extend beyond the 2018 season”
By Ryan Werner | Recently Formula 1 announced that they signed a multi-year broadcasting agreement with SiriusXM, the popular satellite radio, and a representative of the company agreed to answer a few of our questions just before the Grand Prix…
Mexican Style Ride with Max Verstappen
Red Bull Mexican Style Ride with Formula 1 Red Bull Racing Driver Max Verstappen in a local bus through Mexico City previous to F1 Mexico Grand Prix on October 26th, 2017. Click here to subscribe to our print edition! About…
Ricciardo: Players twice my size
F1 duo takes part in high school American football practice ahead of US GP. Click here to subscribe to our print edition! Daniel Ricciardo and Max Verstappen got kitted out in bespoke Red Bull Racing gear for a full two-hour American…
Q&A with Eric Boullier, McLaren’s Racing Director
By Ryan Werner | The day before the race at Austin, the Paddock magazine had an opportunity to interview Eric Boullier, McLaren Formula 1’s Racing Director, who was brought on board in 2014, but has been closely involved in Formula…
What Jenson Button’s loss of interest in Formula 1 means to his career
Jenson Button is considered one of the best Formula 1 racers in the world. However, the 37-year-old stated in a recent interview that his passion for F1 racing is now gone due to his father’s death in 2014. Button served…
