Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
A Champion’s welcome: ‘Guard of honour’ for Lewis
2017 Formula One World Champion-elect Lewis Hamilton received a spectacular welcome when he came to celebrate world championship success with his team in the UK. Click here to subscribe to our print edition! With the Formula One season coming to…
What do racers think about driver managers?
We catch up with Yannick Mettler, a professional racing driver whom we interviewed last year. Today we asked him a few questions on what a racer is actually looking for in a driver manager. Click here to subscribe to our print edition!…
Aston Martin unveils special edition Storck bicycle
Just 107 examples of the Storck Fascenario.3 Aston Martin Edition will be built. Renowned German bicycle manufacturer worked with Aston Martin’s bespoke division. Click here to subscribe to our print edition! Aston Martin has collaborated with renowned bicycle manufacturer Storck to…
Toro Rosso reignite Casio partnership
Casio has agreed on a two-year renewal of its sponsorship deal with the Scuderia Toro Rosso Formula One team. Click here to subscribe to our print edition! The Japanese watch brand will continue to leverage the partnership to promote its…
GP Extreme becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is pleased to announce a one-off race partnership with GP Extreme at the upcoming Grand Prix in Abu Dhabi. GP Extreme are specialists in providing driving experiences for anyone who is passionate about motorsport – making…
Mika Hakkinen podcast
By Kunal Shah and Mithila Mehta | Here it is! Here’s our Mika Hakkinen special episode. We spent much of the last weekend with the Flying Finn as he visited India to promote his Never Drink & Drive campaign. We…
Buemi masters The Pass
Buemi, a former F1 driver takes RB8 car round perilous Tremolastrasse in Switzerland. Click here to subscribe to our print edition! Sébastien Buemi has undertaken some amazing stunts during his motorsport career, however few can compare with the breathtaking beauty…
Riva Yacht: reinventing the contemporary style
On the 1st of May 2000, the Ferretti Group took over the Riva boatyard, which could thus go back to flying the Italian flag. Riva celebrated the turn of the millennium with the largest rally of period boats in history:…
Renault’s Cyril Abiteboul: “A lot of things are going to happen over the winter”
By Ryan Werner | Paddock magazine caught up with Cyril Abiteboul, Renault Sport F1’s Managing Director and asked him a few relevant questions. You will be providing engines to McLaren next season; after this, will you consider them your main…
McLaren Technology Group extends business partnership with SAP
McLaren and SAP, longtime partners since 1997, today announced a partnership renewal that extends the relationship through 2020. As an Official Technology Partner, SAP solutions are utilised throughout the whole of the McLaren Technology Group. Click here to subscribe to our…
