Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Daniel Ricciardo wins driver of the day after rapid surge from 16th to P4
Australian performs trademark overtakes while Gasly shines to finish in sixth. Click here to subscribe to our print edition! Daniel Ricciardo won the official Formula One driver of the day award after an exciting surge through the field at the Hungarian…
Legendary: The 5 Most Iconic Logos of All Time
How important is it for a company to have a good logo? The answer is — very. It’s the most visible element of a business. For one thing, it makes an impact on the company’s public perception. Not only that,…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. Click here to subscribe to our print edition! With all those years in…
Sir Jackie Stewart: “I believe Formula 1 is better today than it’s ever been”
It’s a true pleasure to have the chance to ask Sir Jackie Stewart a few relevant questions about his relationship with Rolex, one of Formula 1’s biggest partners, and what he thinks about the way Formula 1 is changing today.…
Fanatec becomes F1 Official Supplier and Official Sponsor of Esports Series
Formula 1, the pinnacle of motorsport is pleased to welcome Fanatec, world leader in professional simulator hardware, as the Official Sponsor of the F1 Esports Series, as well as the Official Supplier of gaming racing steering wheels and pedals. The…
Peak Coolant & Antifreeze, BlueDEF Diesel Exhaust Fluid partner with Haas F1 Team
Old World Industries, the makers of PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment, has partnered with Haas F1 Team in the FIA Formula One World Championship. PEAK and BlueDEF will be featured on the nose of…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Monaco’s pursuit of excellence
By Rebecca Whitlocke | The crown in Monaco’s event calendar since 1929, the Monaco Grand Prix has been fortunate to attract backing from illustrious sponsors such as Renault, TAG-Heuer and UBS. The preparation for this Grand Prix is rigorous, both…
Aston Martin Red Bull Racing sign new Honda power unit deal
Horner confirms relationship for 2019 and 2020 ahead of French Grand Prix. Click here to subscribe to our print edition! Aston Martin Red Bull Racing Team Principal Christian Horner has hailed the new power unit deal with Honda Motor Co Ltd…
3D Systems becomes Promotional Partner of the Alfa Romeo Sauber F1 Team
3D Systems and Sauber Motorsport AG have expanded their collaboration by adding five ProX® 800 SLA 3D Printers to the company’s headquarters’ engineering facilities in Hinwil. 3D Systems also joins the Alfa Romeo Sauber F1 Team as a new Promotional…
