Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Sponsor in focus: Pirelli
By Natalia Panteleeva | “We believe in moving everyone forward through technological and social progress, constantly pushing innovation in a cultured and considerate manner.” Such words are declared to the world by the Pirelli company. Let’s take a closer look…
How great is F1 2019 game at simulating reality?
Since 2009, Codemasters has had the exclusive Formula 1 license and is using it to the maximum. Every year we get another game, and though there were stumbles in the past, the latest release, F1 2019 is the best so…
Creators, motivators: a different way to express your passion for art
By Elina T Htun | The floating sculptures – Zeelander yachts – are “pieces of art on water, created for connoisseurs of life” by its creator Sietse Koopmans, Founder & CEO of Zeelander Yachts, based on his many years of…
South Africa Show Run 2019
David Coulthard takes to the streets of Cape Town in the all-conquering RB7. Click here to subscribe to our print edition! The noise reverberated off the walls of the Castle and Mutual Building in downtown Cape Town this afternoon as the…
100 Most Influential People in F1, 2019
Paddock magazine presents the ninth 100 Most Influential People in Formula 1 list. It’s our very own annual register of the most powerful people in the industry. We’ve gathered a team of experts of the racing business for this occasion: after…
100 Most Influential People in Formula 1 2019
1. Chase Carey | Chairman and CEO, Formula One Group Position last year: 1 Age: 65 Bio: Formula 1 boss, in charge of the whole sport. Succeeding Bernie Ecclestone to the top spot, Chase has previously worked in senior positions for…
Guenther Steiner: “We always keep a good vibe going, because we’re still a new team”
After his rally days, Guenther Steiner became the managing director of Jaguar Racing and technical operations director of its subsequent incarnation, Red Bull Racing. And when Gene Haas began exploring the logistics of creating a Formula 1 team, he picked…
Mark Webber’s love for watches and motorsport
Mark Webber is a legend of the sport, a true Formula 1 gentleman respected by racing fans and professionals all around the world. We’re honoured to have him speak to us about his relationship with Rolex, and what the sport…
Ciao Niki
Ferrari pays tribute to the Austrian champion. Click here to subscribe to our print edition! A workaholic, a computer-like brain ahead of his time, a stickler for detail who could separate emotion and rational thought and go straight to the heart…
Mika Hakkinen: “I think there is so much more we can offer”
By Natalia Langsdale | We’re always excited to talk to Mika Hakkinen, and this time he opens up about his work with Johnnie Walker, bringing big partners to Formula 1, and his personal plans. Click here to subscribe to our print…
