Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Ferrari continues its efforts to fight the Covid-19 pandemic
Collaboration to produce valves for respirators and fittings for protective masks. Click here to subscribe to our print edition! Ferrari has started to produce respirator valves and fittings for protective masks at its Maranello plant as one of its initiatives in…
Max Verstappen stars with three podiums on Supercar Eseries debut
Dutchman switches F1 car for Holden and seals trio of second-place finishes. Max Verstappen proved he’s as much of a challenge in the virtual world as the real world after starring in a series of esports races. With the Formula…
UCL, UCLH and Formula One develop life-saving breathing aids for the NHS
‘Project Pitlane’ is a collective of UK-based Formula 1 teams and their respective technology arms coordinating a response to the UK government’s call for assistance with the manufacture of medical devices. It will pool the resources and capabilities of its…
How COVID-19 is affecting the racing industry
At this complicated, difficult, and certainly challenging time, we at Paddock magazine are glad to talk to an industry veteran John Norman, CEO of EVO and the manager for ISL driver Ryan Norman. John answers a few relevant questions about…
The Espresso Veloce RS Black Edition
Paying tribute to the last modern classic 993 air-cooled flat-six engines that were raced competitively, Espresso Veloce added a new masterpiece to their family of timeless mechanical devices, the RS Black Edition. The RS Black Edition is a more aggressive,…
Aramco announces long-term partnership with Formula 1
Formula 1 has today announced a new long-term Global Sponsorship deal with Saudi Aramco (Aramco), the world’s leading integrated energy and chemicals company. Click here to subscribe to our print edition! Aramco will become Formula 1’s sixth Global Partner alongside DHL,…
F1 Partners with Heineken to Awaken the Racing Streets of Joburg, South Africa
On March 29th, South Africans will welcome some of F1’s most legendary race drivers for a jam-packed racing event to take place in Sandton, Johannesburg. The event will feature both present and past drivers, including last year’ s World Championship…
Mercedes-AMG Petronas Announces Principal Partnership with INEOS
The Mercedes-AMG Petronas Formula One Team is delighted to announce a new five-year principal partnership with global manufacturer INEOS. The agreement sees INEOS extend its existing performance partnership to become the principal partner of the team and increase its position…
Meet Scuderia AlphaTauri, F1’s most fashionable team
Scuderia AlphaTauri (the most fashionable team!) Honda F1 car unveiled with new livery to over 500 guests and media representatives at launch. Click here to subscribe to our print edition! The latest name in Formula 1 renewed the sport’s tradition of…
McLaren Racing and Darktrace announce new partnership
Darktrace Becomes the Official AI Cyber Security Partner of McLaren Racing. Click here to subscribe to our print edition! Darktrace, the world’s leading cyber AI company, today announced a multi-year partnership with McLaren Racing, as its AI Cyber Security Partner. The…
