Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
4 Factors that make or break a circuit’s place on the F1 calendar
4 Factors that make or break a circuit’s place on the F1 calendar: Formula 1 has come a long way since its inception in 1950. Over the years the sport has evolved from its pioneering, maverick ways centred around danger…
Lewis Hamilton and Mercedes-AMG Petronas F1 Team agree on a new contract for 2021
Lewis Hamilton and Mercedes will race together for a ninth season in 2021. The new agreement includes a joint commitment for greater diversity and inclusion. With six drivers’ championships and 74 race wins, Lewis is the most successful driver in the…
Coca-Cola and McLaren extend their partnership
Coca-Cola, an iconic beverage brand continues as the Official Soft Drinks Partner of the McLaren Formula 1 team. Click here to subscribe to our print edition! McLaren Racing today announced a partnership extension with The Coca-Cola Company, which will see the…
EPOS teams up with Aston Martin F1 for 2021 season
EPOS teams up with Aston Martin Cognizant Formula One Team as Global Audio Partner. Pioneering audio technology and innovation leaders to help drive the team. Click here to subscribe to our print edition! When Aston Martin returns to the F1 grid…
Nick Heidfeld tests Automobili Pininfarina Battista hyper GT
Heidfeld joins Vehicle Development team at Nardò Technical Center in Italy for his debut Battista test, as engineers fine-tune its bespoke dynamics package. Ex-Formula 1 and Formula E racer Nick Heidfeld brings his expertise to the test programme of the…
Hispano Suiza hypercar: from legend to reality
Hispano Suiza built more than 12.000 luxury cars between 1904 and 1946. Its emblem, the stork, pays tribute to the squadron emblem painted on the side of a Hispano-Suiza powered fighter aircraft that had been flown during World War I.…
Mick Schumacher reunited with SF71H at Fiorano
Mick Schumacher was back behind the wheel of the SF71H today, 120 days on from his first drive in the car. That took place at a test on 30 September 2020, when he drove the 2018 car on the same…
Singha and Sauber Motorsport continue history together
Singha Corporation and Sauber Motorsport will add another chapter to their history together as the two brands announce an extension of their partnership for the 2021 season – the third year of this relationship. Click here to subscribe to our print…
Charles Leclerc gives green light to Ferrari’s 2021 season
At 9.30 on the dot yesterday morning, Charles Leclerc drove out of the pits at Fiorano for an installation lap in the 2018 SF71H, thus getting Scuderia Ferrari’s 2021 season properly underway. Click here to subscribe to our print edition! Starts…
In the Pit Lane – are the big paydays history?
Are the big paydays history? As the world of F1 awaits news of Lewis Hamilton’s contract signing speculation mounts over his alleged pay demands which have inevitably led to debates over driver’s salaries. Click here to subscribe to our print edition!…
