Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Acer and Alfa Romeo extend their partnership for 2021 season
Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula 1 world championship, announced the two companies will extend their partnership into the 2021 season. Click here to subscribe to our print edition! Having…
McLaren introduces MCL35M at Woking HQ
McLaren MCL35M was unveiled yesterday along with the team’s new driver line-up to a live global audience ahead of the 2021 FIA Formula 1 World Championship. (Includes all video interviews). Click here to subscribe to our print edition! 21-year-old Lando Norris enters…
Honda will supply F1 power unit technology to Red Bull from 2022
Red Bull form powertrain company following an agreement with Honda to use the Japanese manufacturer’s F1 power unit technology. Click here to subscribe to our print edition! Following Honda’s decision to exit Formula One as a power unit manufacturer at the…
Cisco Webex teams up with McLaren Racing
McLaren Racing yesterday announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. Click here to subscribe to our print edition! The Cisco Webex platform will be integrated into McLaren Racing day-to-day…
Ferrari SF21 is fired-up for the first time at Maranello
Yesterday morning at 9 o’clock, in the heart of the Gestione Sportiva in Maranello, the Ferrari SF21, a car that will be driven by Charles Leclerc and Carlos Sainz this season, was fired up for the first time. Click here to…
Valtteri Bottas: underwhelming or simply not on Hamilton’s level?
In 2017, Mercedes opted for Valtteri Bottas to replace the at-the-time world champion, Nico Rosberg, who had announced his retirement from the sport. Following an impressive three years with Williams, the Finnish driver swapped the historic racing brand for the…
Formula 1 Commission issues a statement
The first meeting of the Formula 1 Commission in 2021 was held yesterday 11 February, in an online format. The FIA and Formula 1 confirm that positive discussions took place on a number of key topics relating to future Sporting,…
Epic Mercedes-AMG Petronas F1 Team chair
Epic and irresistible Mercedes-AMG Petronas F1 Team branded luxury gaming chair for the F1 enthusiast with 100% vegan-friendly, breathable and water-resistant hybrid material cover with high-precision manufacturing, as well as very comprehensive features and a variety of adjustment options. Premium…
Could sprint races reinvigorate F1’s qualifying process?
Has Formula One’s qualification process become stale? Everyone will have their own opinion on that. But it seems that the powers that be within the sport are of the belief that the weekend’s action – and how each driver qualifies…
Livinguard teams up with Alfa Romeo Racing for 2021 season
Livinguard, a hygiene technology leader, has joined Sauber Motorsport, which operates and manages the Alfa Romeo Racing ORLEN entry in the Formula One world championship, to supply race team, engineers, and ground staff with a state-of-the-art health and safety solutions…
