Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Zeiss becomes an official supplier to Williams Racing
ZEISS, a world leader in optics and optoelectronics and Williams Racing announced a new multi-year partnership, which sees ZEISS become an Official Supplier of the team ahead of the 2021 FIA Formula One World Championship. Click here to subscribe to our…
Scuderia Ferrari SF21 is here!
Scuderia Ferrari SF21 – a livery blending two shades of red for the 2021 car, aimed at the future, while not forgetting Ferrari’s history. Click here to subscribe to our print edition! Scuderia Ferrari Mission Winnow’s SF21 car that will race…
AkzoNobel and McLaren Racing extend their partnership
McLaren Racing today announced the extension of its long-term partnership with paint and coatings partner, AkzoNobel. Click here to subscribe to our print edition! Since 2008, McLaren and AkzoNobel’s partnership has created and developed advanced paint technology, not only contributing to…
B&R Industrial Automation and Williams Racing announce a new partnership
B&R Industrial Automation, a unit of ABB’s Robotics and Discrete Automation business and Williams Racing are delighted to announce a new technology and innovation partnership. B&R is a global leader and pioneer of factory automation solutions. Click here to subscribe to…
Giorgio Armani – a stylish partnership with Scuderia Ferrari
Scuderia Ferrari Mission Winnow will wear Giorgio Armani clothing for all its off-track activities, as the Maranello team signs a multi-year partnership with Giorgio Armani S.p.A. Click here to subscribe to our print edition! At official events, drivers Charles Leclerc and…
Pirelli extends Formula 1 partnership until 2024
The FIA and Formula 1 have proposed, and Pirelli has agreed, a one-year extension to the existing exclusive tyre supply contract to reflect the original intention of the 2018 tyre tender and remain within the overall technical framework, which is…
A521 shakedown with Esteban Ocon at Silverstone
A521 Shakedown: Alpine F1 Team opened its 2021 season today with the A521’s maiden outing at Silverstone Circuit on a 100km-limited filming day. Click here to subscribe to our print edition! Race driver Esteban Ocon was at the wheel for the…
DAZN becomes official partner of Scuderia AlphaTauri
DAZN, the leading global sports streaming platform, has partnered with the Formula One team Scuderia AlphaTauri for the 2021 F1 season and signed Yuki Tsunoda as a brand ambassador in Japan. Click here to subscribe to our print edition! DAZN has…
1&1 partnered with Uralkali Haas F1 Team
1&1, a leading German telecommunications provider, will partner with Uralkali Haas F1 Team in the capacity of ‘Exclusive Telecommunications Partner’ starting with the 2021 FIA Formula 1 World Championship. 1&1’s dynamic new partnership with the team will see the company’s…
Uralkali becomes Haas F1 Team title sponsor
Uralkali, one of the world’s largest potash fertilizer producers and exporters, will become the title partner of the Haas F1 Team in a multi-year agreement starting with the 2021 FIA Formula 1 World Championship. Uralkali Haas F1 Team, as the…
