Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
For Real video series – Max Verstappen looks at his first F1 win
For Real video series – Dutchman looks back at the first F1 win ahead of Bahrain GP season start. The latest installation of the athlete-focused “For Real” series draws a never-before-seen picture of Formula One driver Max Verstappen. Click here…
FDA “Girls on Track – Rising Stars” programme welcomes new partner Iron Dames
After a successful inaugural edition of the “Girls On Track – Rising Stars” programme, the FDA is pleased to announce it has extended the project for a further two seasons in collaboration with the FIA Women in Motorsport Commission, which…
Herjavec Group is appointed as the official cyber security services provider to Formula 1
Herjavec Group, Cyber Operations leader, has been named as its Official Cyber Security Services Provider to Formula 1®. Herjavec Group has been recognised as one of the world’s most innovative Managed Cyber Security Services Providers, with the sole mission of…
Ugo Ugochukwu is signed by McLaren Racing
Ugo Ugochukwu, the promising young driver and a rising star, was recently crowned FIA European karting champion. McLaren Racing announced on Monday that it has signed a long-term agreement with Ugo Ugochukwu, the promising young driver from the USA, who…
HEXIS and Alpine F1 extend their technical partnership
HEXIS and Alpine F1 Team have signed a second technical collaboration for the supply of vinyl signs that will accompany the implementation of the Alpine F1 Team’s multi-site visual identity, both at the circuit and the French racing team’s headquarters.…
Memento Group becomes an official licensee to Alpine F1 Team
Alpine F1 Team has announced that it will continue its licensed partnership with The Memento Group under its new brand. The partnership, which involves the official Formula One memorabilia website F1 Authentics, will bring fans of the sport closer to…
Hummel – official Red Bull Esports kit partner
Hummel and Red Bull Racing Esports Team will head into the sim racing season in style thanks to leading sport and lifestyle brand joining the charge as Official Team Kit Partner. Click here to subscribe to our print edition! The Danish…
TAG Heuer and Porsche
Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to…
Radford Returns
It is announced today that legendary and celebrated coachbuilder Radford is being brought back to life to once again play a leading role in creating bespoke global luxury cars. The marque is being revived to create contemporary luxury commissions true to…
How could Formula 1 inspire horse racing events in future?
Although the two sports are completely different, many aspects of both horse racing and Formula 1 cross over. Of course, both sports are fundamentally about racing and winning, but more than that, they are tests of endurance and mentality. In…
