Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Williams Racing partner with Dorilton Ventures
Williams Racing is pleased to announce Dorilton Ventures as an Official Partner of the Team. Dorilton Ventures leads significant minority investments in early to mid-stage technology companies focused on data-centric segments such as enterprise IT infrastructure, data science, and cybersecurity.…
Aston Martin V12 Speedster – limited edition
Aston Martin is revealing today more details of its forthcoming V12 Speedster – the open cockpit celebration of the British luxury sports car brand’s proud past and exciting future. Click here to subscribe to our print edition! Just 88 examples of…
The Point.1888 and Williams Racing sign a licensing agreement
Williams Racing is pleased to announce signing an agreement with The Point.1888 to help drive its brand licensing program. Click here to subscribe to our print edition! The Point.1888 will work with Williams Racing to extend its licensing operation using a…
Alfa Romeo Racing takes off with GlobeAir
Alfa Romeo Racing ORLEN will take to the skies in style, comfort, and efficiency thanks to the extension of its partnership with GlobeAir, the leading European private jet operator, for a fourth year. Click here to subscribe to our print edition!…
Floyd Luggage partner with Alfa Romeo Racing
Alfa Romeo Racing ORLEN has bagged a new partnership with Floyd Luggage, which will supply the team with a range of suitcases for its travelling staff as they embark on the 2021 Formula 1 season. Click here to subscribe to our…
Darktrace and McLaren Racing extend their partnership
McLaren Racing announced an extended and enhanced multi-year partnership with Darktrace, as the Official AI Cyber Security Partner of the McLaren Formula 1 and Arrow McLaren SP teams, marking the introduction of the world’s leading cyber-AI company to INDYCAR. Click here…
Miami Grand Prix is added to the 2022 F1 calendar
Formula 1 is heading back to Florida, with the news that the brand-new Miami Grand Prix will join the F1 calendar in 2022. Click here to subscribe to our print edition! The race – set to be the first since 1959…
Technogym renews Scuderia Ferrari partnership
Scuderia Ferrari Mission Winnow is pleased to announce the renewal of its partnership with Technogym, a world leader in equipment and digital technology, focusing on fitness, wellness and sport. Click here to subscribe to our print edition! Technogym has worked with…
Sergio Pérez is hoping for great things at Red Bull Racing
Perez, Red Bull Racing Honda’s new signing gives us the scoop on how he’s settling in. Sergio Pérez’s inaugural drive for Red Bull Racing Honda at Formula 1’s season-opening race in Bahrain was certainly a memorable one. Click here to subscribe…
Is Pierre Gasly superhuman?
Is Pierre Gasly superhuman? Scuderia AlphaTauri star undergoes memory and “cognitive mapping” test. Do Formula 1 drivers have mental skills that mere mortals lack? Click here to subscribe to our print edition! The first episode of a new video series “Brain…
