Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Learn to play these three classic games
These three classic games have a reputation that precedes them. Something all three hold in common is that they are easy to play but challenging to master. Here we take a look at where these three classic titles come from…
RM 40-01 Speedtail watch – an exclusive McLaren and Richard Mille collaboration
Limited edition of 106 timepieces to match the exclusivity of the 106 Speedtail hypercars built by McLaren Automotive. The most extreme watch ever made at Richard Mille matched to a specific hypercar design of the fastest road-going car McLaren has…
Would anyone watch a driverless F1 race?
Formula 1 has always been a sport at the forefront of technology and innovation. In fact, few other sports or industries spend as much of their annual budget on technical development. However, new technology in the sport has often sparked…
Shamir and Alpine F1 Team sign a partnership agreement
Shamir Optical Industry, a world-leading developer and producer of high-performance lenses, and Alpine F1 Team are delighted to announce an innovative new partnership that will see Shamir become Alpine F1 Team’s vision performance partner. Click here to subscribe to our print…
Altair and Aston Martin F1 Tean sign a partnership agreement
Altair, a global technology company providing solutions in simulation, high-performance computing (HPC), and artificial intelligence (AI), announces a new technical partnership agreement with Aston Martin Cognizant Formula One Team, who has returned to the world’s most prestigious motorsport series for…
Romain Grosjean Mercedes test announcement
The final chapter in Romain Grosjean’s Formula 1 story looked set to be his terrifying accident at the 2020 Bahrain Grand Prix when his Haas car pierced the barrier and erupted into flames. Click here to subscribe to our print edition!…
Workday and Formula 1 announce a new partnership
Formula 1 today announced Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources, will become the Regional Finance & HR Enterprise Partner of F1 across the UK and Germany, showcasing the shared commitment both brands…
SunGod and McLaren Racing sign a licensing agreement
McLaren Racing today announced a new licensing partnership with performance eyewear brand SunGod, which will see SunGod become the Official McLaren F1 Fan Eyewear licensee from the 2021 Formula 1 season. Click here to subscribe to our print edition! In celebration…
Castore becomes official sportswear partner to McLaren Racing
McLaren Racing announces a multi-year partnership with British premium brand Castore, becoming the Official Team and Sportswear Partner. Click here to subscribe to our print edition! McLaren Racing and Castore, the rapidly-growing premium sportswear brand, today announced a multi-year partnership that…
F1 is in a golden era of team parity and talent
As one of the most popular drives in the sport, Lewis Hamilton has all eyes on him every time he touches the track. Repping Team Mercedes, Hamilton, alongside Valterri Bottas have dominated recent races and past seasons. Team Mercedes as…
