Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
PartyCasino and PartyPoker agree on a partnership with McLaren Racing
PartyCasino and PartyPoker brands to feature as team partners from the Monaco Grand Prix, starting this weekend. Click here to subscribe to our print edition! McLaren Racing has entered a new multi-year partnership with leading sports betting and entertainment group Entain,…
Williams celebrates their 750th Grand Prix, but at what cost?
750th Grand Prix for Williams Racing will become a landmark moment in Monaco, as the iconic British team becomes only the third in the sport’s history to hit this number. A true pioneer in Formula One! Click here to subscribe to…
$SAUBER Fan Tokens are launched today by Chiliz
Alfa Romeo Racing ORLEN, in partnership with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform – has announced plans to launch a $SAUBER Fan Tokens to provide a new and exciting way to engage with…
Alteryx and McLaren Racing announce new partnership
McLaren Racing has today announced a new multi-year partnership with Alteryx, Inc., the analytics automation company that will become an official partner of the McLaren Formula 1 team, from this weekend’s Monaco Grand Prix. Click here to subscribe to our print…
Tezos joins Red Bull Racing as the official partner
Red Bull Racing Honda today confirms a new multi-year technical partnership with Tezos, the world’s most advanced blockchain, as the Team’s Official Blockchain Partner. Click here to subscribe to our print edition! The energy-efficient blockchain Tezos has been selected by the…
Cash App and Red Bull Racing sign a partnership agreement
Cash App, innovative personal finance, bitcoin and investment platform, and Red Bull Racing Honda are pleased to announce a new partnership as the Team’s official Financial Education Partner. Click here to subscribe to our print edition! The partnership, which includes branding…
TeamViewer debuts on Mercedes W12
TeamViewer debuts on branded Mercedes-AMG Petronas F1 cars, which were unveiled ahead of Monaco Grand Prix. Click here to subscribe to our print edition! The Mercedes F1 cars will hit the track at the iconic Formula 1 Grand Prix de Monaco…
Memento Group and Uralkali Haas F1 Team sign a licensing agreement
Uralkali Haas F1 Team has announced that it will continue its licensed partnership with The Memento Group in 2021. The partnership, which involves the official Formula One memorabilia website F1 Authentics, will bring fans of the sport closer to the…
Lando Norris extends a multi-year partnership with McLaren Racing
Lando Norris extends a multi-year partnership with McLaren Racing saying “My commitment to McLaren is clear: my goal is to win races and become Formula 1 World Champion!” Click here to subscribe to our print edition! McLaren Racing is pleased to…
Blockchain platform Fantom partners with F1 driver Pierre Gasly
Cryptocurrencies and blockchain continue to grow and become more and more popular, and we have seen a stunning rise in the price of several tokens over the last 12-15 months. However, allied with this growth in price, cryptocurrencies are also…
