Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Home Deluxe partners with Haas F1 Team
Home Deluxe, a German online retailer, and Uralkali Haas F1 Team signed a partnership agreement today. Specializing in the online distribution of items for both the home and garden, Home Deluxe – which was founded in 2009 by entrepreneur Alexander…
Ferrari awarded by the FIA for their environmental credentials
Ferrari awarded the three stars of the FIA Environmental Accreditation Programme. The programme developed by the Fédération Internationale de l’Automobile aims at helping key players in the motorsport and automotive sector measure and enhance their environmental performance by means of…
Ferrari 296 GTB – defining fun to drive
The Ferrari 296 GTB, the latest evolution of Maranello’s mid-rear-engined two-seater Berlinetta, was premiered yesterday during an online event broadcast on Ferrari’s social media and web channels. The 296 GTB redefines the whole concept of fun behind the wheel, guaranteeing…
PPG and Williams Racing extend their partnership
Williams Racing is pleased to announce that PPG, a leading global manufacturer of paints, coatings and speciality materials, will continue as the team’s long-standing Official Supplier. Click here to subscribe to our print edition! The partnership marks its 18th consecutive year,…
Fanatics and Formula 1 extend their partnership
Fanatics and Formula 1, the global leader in licensed sports merchandise, has yesterday announced a multi-year extension to their e-commerce and manufacturing deal. Click here to subscribe to our print edition! The extension agreed following an outstanding 2020 performance, will see…
Kimi Räikkönen certifies the “Giulia GTA”
The Finnish driver from the Alfa Romeo Racing – ORLEN Formula 1 team has conducted the final testing session on the definitive versions of the Giulia GTA and GTAm. Click here to subscribe to our print edition! The session comes after…
Amazon Web Services and Ferrari sign a partnership agreement
Amazon Web Services and Scuderia Ferrari Mission Winnow announced it has entered into a new technical and commercial partnership. Click here to subscribe to our print edition! For over 15 years, AWS has been the most popular cloud platform and has…
McLaren Racing and Tezos announce a multi-year partnership
McLaren Racing and Tezos to build an NFT fan experience platform on the energy-efficient blockchain network. Click here to subscribe to our print edition! McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner…
Haas F1 Team Says ‘Aloha’ to Maui Jim Sunglasses
Maui Jim sunglasses, the world’s fastest-growing premium eyewear company, has partnered with Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship with the innovative lifestyle brand now becoming the ‘Official Eyewear Partner’ of the American team. Click…
Ben Sulayem calls for fairer route into motorsport
FIA Presidential candidate Mohammed ben Sulayem has launched a report and comprehensive plan to increase diversity, access and inclusion in global motorsport. Click here to subscribe to our print edition! In line with the strong views expressed by Formula 1 world…
