Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
AWS and Formula 1 design the racecar of the future
Formula 1 revealed its next-generation racecar that will be used by teams in the upcoming 2022 season. The purpose of the new, more aerodynamic vehicle design is to create more opportunities for wheel-to-wheel racing and therefore, more action on the…
How Formula 1 drivers prepare for races
Formula 1 is one of the most expensive sports in the world. In order to compete in the fastest competition in the world, teams need to assemble the best engineers and technicians to keep vehicles at their best. However, racing…
Would an 8th World Championship cement Hamilton’s reputation as the greatest of all time?
This is the question that all fans of motorsport and, most significantly, Formula 1 fans are asking themselves. Could Sir Lewis Hamilton eclipse all the other greats who have won the driver’s championship in the past if he manages to…
The last fine art portraits of James Hunt
Images of James Hunt captured in his last believed portrait photoshoot unearthed after 30 years during the lockdown. Now revealed for the very first time and available as exclusive limited edition fine art prints. Click here to subscribe to our print…
Eight essential motorcycle life hacks
Nowadays, there are life hacks for any activity or situation, and the same goes for motorcycle riding. It’s remarkable what difference simple life hacks can do, and make things much more manageable for you. Custom embroidered motorcycle patches are an…
Medallia becomes the Official Feedback Partner for McLaren Racing
Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, and McLaren Racing today announced a partnership establishing the company as the Official Feedback Partner for the 2022 Formula 1 season. Click here to subscribe to our print edition!…
EasyPost and McLaren Racing announce a new partnership
Like McLaren Racing, EasyPost prides itself on being fast, flexible, reliable. McLaren Racing has today announced a new partnership with EasyPost, a technology leader that builds shipping solutions for e-commerce brands, fulfilment providers, and online marketplaces, which will see the…
The James Bond Aston Martin DB5 – Goldfinger Edition
One of the most iconic cars in cinematic history, the James Bond Aston Martin DB5, has been released by PLAYMOBIL for all film lovers and collectors to enjoy. The legendary Aston Martin DB5 from Goldfinger (1964) is synonymous with the…
Formula One and film industry – the two worth-watching documentaries about motorsports
Are you planning to spend your evening after the tough working day watching a touching film? Or do you rather prefer playing online games? Or, maybe, you are fond of betting on some sports matches – anyway, if it is…
The development of F1 insights, powered by AWS
By Rob Smedley | F1 Chief Technical Engineer The start, or launch as it’s known within F1, is absolutely edge of the seat stuff for fans, drivers, and engineers alike. It is one of the most exciting parts of a…
