Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Binance and Alpine F1 Team launched a fan token
BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform and sees Binance become the official Fan Token Partner of BWT…
Bybit and Red Bull Racing sign a partnership agreemnt
Oracle Red Bull Racing is delighted to announce a partnership with leading cryptocurrency exchange Bybit, bringing the power of the digital economy to the Team, in a multi-year agreement that will see Bybit take on the role of Principal Team…
Flex Box ans scuderia AlphaTauri announce a partnership agreement
Scuderia AlphaTauri is pleased to announce a new global partnership with Flex Box Ltd. The new AT03 will carry the coloured Flex Box logo on the front wing endplate, as well as on the nose throughout the entire Formula 1…
BWT and Alpine F1 Team announce a strategic partnership
BWT and Alpine F1 Team have signed a strategic, long-term partnership, which will see the Austrian water treatment supplier become the title partner of Alpine F1 Team from 2022. The French team will become known as BWT Alpine F1 Team…
Crypto.com and Miami Grand Prix sign a sponsorship agreement
The new nine-year deal was announced with the world’s fastest-growing cryptocurrency platform, with the race to be officially called the Formula 1 Crypto.com Miami Grand Prix. Click here to subscribe to our print edition! Also revealed today is The Crypto.com Terrace…
Palantir and Ferrari renew their partnership
Ferrari is pleased to announce the renewal of its partnership with Palantir Technologies, a world leader in the development of analytics platforms working with complex and sensitive data. Palantir now becomes a Scuderia Ferrari Team Partner. Click here to subscribe to…
Oracle and Red Bull Racing sign a major sponsorship agreement
Oracle and Red Bull Racing have enhanced their partnership and are introducing a new Team name, Oracle Red Bull Racing, as well as the Team’s new car for the upcoming season, the RB18. Building on the success of last year’s…
Qualcomm and Ferrari announce a partnership agreement
Qualcomm Technologies, Inc. and Ferrari N.V. announced today a strategic technology collaboration aimed at helping accelerate the digital transformation of Ferrari. Qualcomm Technologies will serve as Ferrari’s systems solutions provider for its upcoming Ferrari road cars, as well as a…
RB18 is unveiled by Red Bull Racing
Oracle Red Bull Racing has revealed the car with which they will be contesting the 2022 Formula One World Championship – the RB18 – in a collaborative broadcast with many of the team’s online followers. Here is all you need…
Ravenol sign a partnership agreement with Scuderia AlphaTauri
Scuderia AlphaTauri is excited to announce a multi-year deal with Ravenol as an Official Lubricant Partner. Click here to subscribe to our print edition! German-based Ravensberger Schmierstoffvertrieb GmbH is well-known for developing high-performance products for the automotive sector and is an…
