Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Seagate Lyve Cloud and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN is tackling its digital storage challenges head-on with Seagate Lyve Cloud, as the team announces a partnership with Seagate Technology. Seagate Lyve Cloud is the always-on mass capacity object storage platform designed to enable multi-cloud…
Path Network and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN have announced a new partnership with a leading network intelligence company, Path Network. The multi-year deal will see Path help protect the team’s network infrastructure, both on and off the track, ensuring Alfa Romeo F1…
Ziba Foods and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri and FlexBox are pleased to announce the successful assignment of their Official Partnership to benefit Ziba Foods, a fast-growing, mission-led healthy nutrition brand. Click here to subscribe to our print edition! Ziba Foods is a U.S.-based artisanal food company…
Ciesse Piumini and Alfa Romeo F1 Team launch partnership
Alfa Romeo F1 Team ORLEN signed a partnership in the name of sporting heritage with Ciesse Piumini, the historical Italian brand owned by Mittel S.p.A.. This relationship represents a perfect match that sees a shared passion for sports, adventure and…
Scuderia Ferrari and Carlos Sainz extend their agreement
Scuderia Ferrari and Carlos Sainz are pleased to announce that they have extended their agreement. The Spaniard, who made his debut with the Maranello squad in the 2021 season, will thus be part of the team to the end of…
TransferMate and Haas F1 Team announce a partnership agreement
Haas F1 Team is pleased to announce a worldwide partnership with TransferMate Global Payments – the world’s leading provider of B2B payments infrastructure-as-a-service. Click here to subscribe to our print edition! As an official Team Partner, TransferMate will provide cross-border payments…
RapidAPI and Scuderia AlphaTauri sign a partnership agreement
RapidAPI Enterprise Hub enables Scuderia AlphaTauri to drive new efficiencies and accelerate innovation across all teams from the factory to the track. Click here to subscribe to our print edition! Scuderia AlphaTauri announces a major multi-year partnership with RapidAPI, provider of…
Garmin MARQ 102: all you need to know about MARQ Driver
Today, with almost every product readily available in the market, personalisation has been one of the prioritised selling points of most brands. Moreover, all-in-one also seems to be the jargon for various brands due to the market’s need for a…
Salesforce becomes a Global Formula 1 partner
Formula 1 is pleased to announce that Salesforce, the global leader in customer relationship management (CRM), will join as a Global Partner to power and grow fan engagement for the most prestigious motor racing competition. In addition, Formula 1 will…
Las Vegas to host Formula 1 night race in 2023
Formula 1 and the Las Vegas Convention and Visitors Authority (LVCVA) are happy to announce that the Las Vegas Grand Prix will join the FIA Formula One World Championship from 2023. Click here to subscribe to our print edition! The race…
