Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Formula 1 expanded its strategic partnership with Workday
Formula 1 is delighted to announce the renewal and expansion of its strategic partnership with Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources. Click here to subscribe to our print edition! The multi-year extension will…
Berluti partners with the Alpine F1 Team
Alpine F1 Team is proud to announce a partnership with Berluti. The Parisian Maison is thus established as Alpine Elegance Partner. This is the latest instance in Berluti’s history of exceptional collaborations, which have long been part of the Maison’s…
Lunar and Haas F1 Team sign a pertnership agreement
Haas F1 Team is pleased to announce a new partnership with a financial technology company, Lunar. Founded in Aarhus, Denmark in 2015, Lunar is a regulated and independent licensed bank with over 500,000 users across Denmark, Sweden, and Norway. Established…
Tom Brady and Lewis Hamilton tee off for IWC Schaffhausen
Ahead of this weekend’s Miami Grand Prix, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One World Champion Lewis Hamilton, to compete in an entertaining golf challenge. Click here to subscribe to our…
Miami colours for Alpine A110
For its first Formula 1 Grand Prix in Miami, Alpine unveils an exclusive South Beach Miami colour pack on the Alpine A110 in its Bleu Azur and Rose Bruyère colours. Exclusively available on the A110 version, this customization pack developed…
OKX announces partnership with McLaren Racing
McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. Click here to subscribe to…
Research project by BMC Switzerland and Red Bull Racing
After almost four years of intensive research, Red Bull Advanced Technology and cutting-edge Swiss bike manufacturer BMC present the results of a joint project to develop the world’s fastest race bike. Click here to subscribe to our print edition! Red Bull…
FTX and the Mercedes-AMG Petronas F1 Team launch NFTs for fans
The Mercedes-AMG Petronas F1 Team is excited to launch a special series of NFTs (Non-Fungible Tokens), to enable us to engage with our fans in new ways. Developed alongside our trusted partner FTX, one of the world’s most innovative cryptocurrency…
HJC Helmets partners with Red Bull Racing
HJC Helmets will become the official supplier of pit crew head protection for Oracle Red Bull Racing. Click here to subscribe to our print edition! Oracle Red Bull Racing and HJC Helmets are pleased to announce a multi-year partnership that will…
Sanofi and McLaren Racing announce a partnership agreement
McLaren Racing announced yesterday a multi-year partnership with innovative global healthcare company Sanofi. The partnership will see McLaren Racing collaborate with Sanofi’s Industrial Affairs team towards achieving excellence in manufacturing operations, enabling Sanofi to meet patients’ needs around the world…
