Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Yahoo and Alpine F1 Team extend their partnership
BWT Alpine F1 Team and Yahoo are delighted to confirm a strategic partnership, which will see Yahoo continue as a valued technical partner. The distinctive Yahoo logo will appear on the BWT Alpine F1 Team A522 cars, bringing its global…
K-Swiss and McLaren Racing announce a multi-year partnership
McLaren Racing announced a new multi-year partnership with Los Angeles-based heritage footwear brand, K-Swiss, as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! K-Swiss has nearly 60 years of heritage…
Is Formula 1 sport betting popular online?
The sports betting industry is considered one of the fastest-growing industries in the world. With more countries legalizing sports betting, we are witnessing the birth of hundreds of online bookmakers every month. Click here to subscribe to our print edition! In…
FVP Trade and Alpine F1 Team sign a partnership agreement
BWT Alpine F1 Team today announces a new partnership with FVP Trade, an award-winning financial services provider specialising in Forex and CFD trading. Click here to subscribe to our print edition! FVP is a globally regulated CFD broker that provides transparent…
The 6 fastest cars in the world right now
Blink and you will miss them. We humans have always been fascinated by cars and more specifically, how fast these cars can go. When thinking about fast cars, names like Ferrari and Lamborghini might come to mind, but nowadays, there…
A quick guide to race car detailing
Determining how and where to begin can be challenging with automobile detailing, especially if you’re a newbie having a do-it-yourself (DIY) project. But it’ll be much simpler if a professional does it for you. However, if you decide to take…
What other major sporting events are there to look forward to after F1 2022 finishes?
Formula 1 is the world’s greatest sport to its global legion of supporters. The high-octane action that races deliver plus the glamorous locations and behind-the-scenes drama make it truly fascinating to follow. Although it might seem a long way off…
Hugo Boss and Aston Martin F1 Team sign a partnership agreement
Aston Martin has announced that German brand Hugo Boss will supply formal apparel for the Formula One team’s drivers and a range of race and travel wear for the entire team from the start of the 2023 season. Click here…
SenseTime partners with Alfa Romeo F1 Team
SenseTime, a leading global artificial intelligence (AI) software company and Alfa Romeo F1 Team ORLEN announce a new technology partnership. SenseTime and Alfa Romeo F1 Team ORLEN are exploring various ways to integrate AI technologies with the motorsport racing industry.…
IWC’s limited Toto Wolff edition to be auctioned for charitable initiative Ignite
Ahead of the British Grand Prix at Silverstone, IWC Schaffhausen is pleased to announce the auction of the last Big Pilot’s Watch Perpetual Calendar “Toto Wolff edition x Mercedes- AMG Petronas Formula One Team.” Limited to only 100 pieces, this…
