Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Lapierre X Alpine F1 Team collaboration
Lapierre, a brand involved at the highest level of world cycling, and Alpine are pleased to announce today their new collaboration; an exclusive three-year partnership. Lapierre is joining forces with Alpine, the iconic French manufacturer of racing and sports cars,…
Aston Martin celebrates 100th anniversary of first Grand Prix entry
TT1 – nicknamed ‘Green Pea’ – returns to France with Sebastian Vettel, to celebrate the 100th anniversary of its racing debut in 1922. Aston Martin Aramco Cognizant Formula One Team to race with original Aston Martin button badge on its…
What does a student have to do to become a Formula 1 driver?
If you’re a sports enthusiast, you know that becoming a Formula 1 driver is no easy feat. In fact, there is a high chance you can get into any other sport before qualifying for F1 racing. However, that does not…
Motorsports betting guide – how to bet & win tips
The global motorsports industry generates billions of dollars per annum, which results from the sport’s popularity. With the advent of major competitions like Formula 1 and NASCAR, many companies have already invested in the industry. Also, motorsports are now available…
Formula 1 betting: can algorithms be counted to win?
One of the most exciting sports in the world is Formula 1. This sport involves high-speed racing of vehicles on road courses and city streets. Unlike other sports where athletes’ skills are readily apparent, Formula 1 racing has always been…
Accor and Alpine F1 Team partner for the French Grand Prix
Accor is one of the world’s leading hospitality companies with over 5,300 hotels in 110 countries and across over 40 hotel brands, including Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. ALL is Accor’s lifestyle loyalty program that provides meaningful experiences…
Hyvia and Alpine F1 Team partner for the French Grand Prix to promote smart & sustainable mobility
HYVIA is the official partner of BWT Alpine F1 Team 2022 at the Formula 1 Grand Prix de France. From July 22 to 24, on the Circuit Paul Ricard in Le Castellet, the Alpine A522 will proudly display the logo…
Fueling a car racing passion with a loan
Do you imagine yourself racing in the IndyCar Series or Formula 1? It’s free to dream, especially if you are passionate about this sport. Although you may not get to the pro level and join international competitions, you could still…
Top 5 richest F1 drivers of all time
Drivers competing in Formula One (F1) can earn many millions of dollars per year while attending multiple races in the top tier of the motorsports industry. This usually comes in the form of sponsors with big-name car brands and pay-per-race…
Has the update to F1 cars made for competitive racing?
The 2022 Formula One season started with the Bahrain Grand Prix on 20th March, with 20 newly designed cars lined up on the grid. Red Bull started as favourites, but in truth, no one really knew what to expect at…
