Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
F1’s record revenues
F1 could hardly have had a tougher time last year. Before the season began, Honda announced that it would not race in 2009. Soon afterwards, the Formula One Teams Association (FOTA) threatened to set up a rival series. Then came…
For the sake of comparison: Best-attended sports leagues v F1 attendance
The Top 10 total attendances for sports leagues in their most recent season Rank League Year Overall Average 1. Major League Baseball 2009 73,418,479 30,338 2. Nippon Professional Baseball 2009 22,399,679 25,926 3. National Basketball Association 2009/10 21,094,015 17,150 4. …
Test Drive – Ferrari F430 Scuderia
Special circuits deserve worthy road tests, so to coincide with Monaco we’ve plumped for an all-time great: the Ferrari F430 Scuderia. The fact that this model line was officially replaced by the all-new Ferrari 458 Italia last September is irrelevant…
Monaco’s safest bet
If ever there was a deal that Bernie Ecclestone let slip away it was getting money from Monaco’s F1 contract. The ACM is one of only a handful of circuit operators which takes all the revenue from trackside advertising and…
Monaco meets IRON MAN
Iron Man’s roots stretch back nearly as far as those of the Formula One world championship. The armour-clad superhero debuted in the Tales of Suspense comic in March 1963 and has since appeared in more than 600 issues published by…
Top 10: Highest F1 driver salaries ever
Highest F1 driver salaries ever: When it comes to big-money sports, the first one that springs to mind is probably football with even relatively obscure players able to command multi-million-pound earnings courtesy of club salaries, endorsement deals and performance bonuses.…
Accelerating ticket prices
Formula One is not known for being cheap for fans. Last year, the sport’s cheapest ticket prices were US$28 for an uncovered space of grass under the Malaysian sun to watch the country’s Grand Prix. The prices rose up to…
Formula 1 teams back to use Windshear’s wind tunnel
Windshear Inc. is looking forward to another successful year after Formula One’s regulatory body, the FIA lifted its ban on teams using full-scale wind tunnels for 2010 onwards. The company operates the only commercially available, full-scale, single-belt, rolling-road wind tunnel…
F1’s circuit promoters
Formula 1, or so the romantic vision would have you believe, is being taken to new frontiers in order to truly globalise the sport. Formula 1, in reality, is going where the best money is on offer. It is a…
A welcome haven of relaxation
Take a walk through Monaco and you’ll experience a juxtaposition of images. The Russian oligarch, the somewhat trashy atmosphere of The Hotel de Paris, the emotional highs and lows of The Casino, the glitter that isn’t always gold in the…
