Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Much more than Formula 1
It’s an honour to sit down for a business talk with the man behind something like the Bahrain Grand Prix spectacle. Shaikh Salman bin Hamad Al Khalifa, Crown Prince, CEO of Bahrain International Circuit (BIC), tells the story of how…
If I Ran F1, I would steal from other sports!
Other sports have much to teach Formula 1. Let’s see what we might learn if we were to lift our petrol heads above the parapet that surrounds our strangely old-fashioned pastime. Scot Garrett, the Managing Partner at Pangaea Creative, believes…
How I Spend It: Jean-Christophe Babin
Jean-Christophe Babin is a graduate of the HEC Business School (Paris) and has dual French and Italian nationality. He started his career in 1983 in sales and marketing positions, successively at Procter & Gamble in France, and at Benckiser and…
Making drivers famous
Ignacio de Villota, one of the members of the famous de Villota racing family, provides PR for all the drivers at Emilio de Villota MOTORSPORT. We sat down with Ignacio and he told us the main things that currently have…
Graham’s ride
Fresh to market Lotus 49B is to go under the hammer at the Bonhams Festival of Speed auction on 27 June. Paddock Magazine is all ears and eyes on this one. Click here to subscribe to our print edition! One of…
Win-win scenarios
The company TW Steel, proudly Dutch, was always about obtaining a lifestyle and it stands unique amongst its rivals, concentrating exclusively on developing and leading the oversized watch market. Jordy Cobelens, CEO and co-owner of TW Steel, shows the Paddock…
Bahrain confidential
The Middle East has become a favoured home for sports-loving, sun-starved winter tourists. From the golf courses, tennis courts and racecourses of Dubai and Abu Dhabi, to the wadis and beaches of Oman, millions of Europeans flock to the region…
The Strategy Behind… getting ready
Adrian Sutil of the Sauber F1 team sits down with us and talks about the preparations for Formula 1 races. Before the training As a Formula 1 driver you have to do a lot of research, analyze the data and…
The sound of fury
George Woods Baker has been following Formula 1 since he was a young boy growing up in Canada and Europe. He is currently focused on supporting the fans base and building the market for the sport in the United States.…
Moving On Up: Jorge Cevallos Saad
Paddock magazine moves on up with a progressive Mexican driver Jorge Cevallos Saad. Look out for this one, Formula 1! Click here to subscribe to our print edition! What was your very first experience of motorsports racing? I’ve been a fan…
