Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Clubbing on a yacht
The key to all exclusive My Yacht Group events and the phenomenal success of this venture at the Austin F1 Grand Prix is simply wonderful and terribly loyal clients. It was actually their requests that influenced Nicholas Frankl to found…
My Race Day: Zak Brown
A powerful motorsport marketer, founder of JMI, former CEO of CSM Sport & Entertainment and the current CEO of McLaren Racing, mister Zak Brown shows us what his typical race day looks like. Click here to subscribe to our print edition! The night before.…
Moving On Up: Lyubov Andreyeva
Lyubov Andreyeva – Paddock magazine catches a young rising star, a very promising Kazakhstani Formula 3 racing driver. Name: Lyubov Andreyeva Date of birth: November 21, 1996 Place of birth: Almaty, Kazakhstan Team: Kazakhstan Motorsport Team Click here to subscribe to…
Marketing on the grid
Having grid girls at motorsport events is as traditional as rain in an English summer. Grid girls have been the face of motorsport teams for more than 40 years but over the years the role of the girls has changed…
Five Ways To… create a unique service culture
Lyndy Redding – chef, founder and head of Absolute Taste, an impressive Formula 1 hospitality company, gives us five tips on how to provide better service than guests can possibly imagine. Click here to subscribe to our print edition! Food…
Old kid on the block
For 33-years, GEMBALLA has been creating automotive legends, and these visionary cars have always excited enthusiasts with their design, quality and forward-looking technology. In 1985, the then fledgeling company was awarded its coveted ‘manufacturer’ status by the German Transport Authority,…
Motormen and motorwomen
We had some very interesting discussions lately about women taking over key positions in motorsports. This time, one of the most solid businesswomen in the racing industry that we know, Elisabeth Hake, opens her mind on these matters. Click here to subscribe…
Let’s talk Formula 1
We at Paddock magazine were pleasantly surprised when we found this interesting USA-based radio show called Track Source Radio. It was developed along with Tim Frost from the National Speedway Directory as a way to give those in the racing…
McLaren Venge bike
Click here to subscribe to our print edition! The creators tell it best: Aerodynamics is only one part of the formula. This bike needed to combine the wind-cheating elements of the Shiv with the stiffness and lightweight aspects of the Tarmac.…
The Strategy Behind… celebrity endorsements!
Over a 15-year period, Dominic Reilly generated over £250m in sponsorship revenues whilst working first for sports agencies and then as Head of Marketing at the Williams F1 Team. This time Dominic gives us his take on celebrity endorsements. Click…
