Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Hunger for high-end racing
Hunger for racing: we sit down with Maria Serrat, Formula 1 Reporter at Movistar Fusión TV, to talk about how to talk about Formula 1. Click here to subscribe to our print edition! The absolute musts What’s most important today in…
Five Ways To… protect a race
Protect the race: in motorsports, there have been many innovations to improve safety in cars and gear. However, the safety level of a race depends on a high degree not on the track – but on the boundaries. Jochen Braunwarth,…
Still up for grabs!
Still up for grabs: in 1992 Michael Schumacher raced to his first-ever podium finish, taking third place in what was to become the last ever Mexican Grand Prix – until 2015, of course. The car that took him there, the…
Five Ways To… run an incredible race
KHP is an integrated marketing communications agency that specialises in motorsport, in particular Formula 1, developing and implementing strategic concepts for some of the world’s most famous brands, races and teams. The agency has pioneered many of the ways that people…
If I Ran F1: Jay Beever
When we approached Jay Beever, Vice President, Interior Design and Brand Imaging of Embraer Executive Jets about the “If I Ran F1” feature, we thought we would get the usual: thoughts on how Jay would run the whole sport if…
Five Ways To… maximise your F1 sponsorship
The captain of GP Management, mister Jonny Dodge, gives us five tips on how to get the absolute maximum from your Formula 1 sponsorship. Unique hospitality Diversify what hospitality you offer – the greater need to impress guests means more creative…
At the pinnacle of the pinnacle
No living soul could argue that Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment venue. Located on Yas Island, Abu Dhabi, the circuit is the home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND…
The Strategy Behind… creating luxury style
Luxury style cars and their special nature have always been the passion of Kourosh Mansory, the owner and namesake of a spectacular company. This enthusiasm made him spend many years in England and personally commit himself to automobile values such…
My Race Day: Luke Smith
We are joined by Luke Smith, Chief Formula 1 writer at NBC Sports, to hear about his usual Formula 1 Sunday. Click here to subscribe to our print edition! 06:30 – early start on race day, perhaps unnecessarily so, but I…
Moving On Up: Collete Davis
Paddock magazine meets Collete Davis, a young, charming and powerful driver from the USA, currently pursuing the IndyCar series. Click here to subscribe to our print edition! What was your very first experience of motor racing? It was an IndyCar race…
