Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
If I Ran F1: Jerry Priddle
Jerry Priddle has worked in Canadian motorsports for 30 years. He handled PR and marketing for the Toronto and Vancouver Indys during the CART era and the Grand Prix of Canada in the early 1990s. He was part of the…
My Fantasy F1 Team: Hermann Tilke
Hermann Tilke, “the architect of F1”, is one of four designers recognised by the FIA yet has predominantly been the only one to be commissioned to create Formula 1 tracks. We at Paddock magazine are honoured to get the exclusive Mr Tilke’s…
The Strategy Behind… taming the F1 slang.
We hear from Panos Seitanidis, F1 Commentator at Alpha TV Greece and Editor-in-chief of NewsAuto.gr, to catch up about catching up with Formula 1 slang. Click here to subscribe to our print edition! Childhood Formula 1 is like the mother of all…
My Race Day: Laurence Cellario
Director of Incentive Concept, a marvellous Formula 1 hospitality company in Monaco, Laurence Cellario, gives us a taste of how her usual race day looks like. Click here to subscribe to our print edition! Waking up during a GP weekend is…
The Strategy Behind… being a partner of Ferrari
Shell has a truly impressive history of “fueling” Formula 1. Either it’s being a partner with Ferrari or the general involvement in the sport, this company is definitely a huge part of the circus. We have Kai-Uwe Witterstein, Global Sponsorship…
Sharing the values
IWC became the Official Engineering Partner of Mercedes AMG Petronas F1 team at the start of the 2013 racing season and has confirmed its commitment until the end of the 2018 season. IWC Schaffhausen and AMG, the performance brand of…
Driver In Focus: Lewis Hamilton
It’s no surprise that this year Lewis Hamilton was at the epicentre of attention for almost the entire season – the very talented Brit proved he’s consistent and thorough in his path to a second Formula 1 World Champion title.…
The Ares Atelier 2in1: beauty and the beast
The ARES Atelier has given the most powerful Rolls-Royce ever built a subtle aesthetic and technical upgrade. The overall design language has been refreshed with a clear sporty edge whilst still retaining the indisputable elegance of the Rolls-Royce Wraith. Paddock…
How to crowdfund an F1 team
You’ve probably heard about Project Brabham, and if you didn’t, we’re sure you will. It’s a bold new approach for racing that makes motorsport more accessible, more transparent and more engaging to fans. Above all this, it allows a team…
Where Are They Now: Eddie Irvine
We take a glance at the career of Eddie Irvine, a British racing driver from Northern Ireland. He was the runner-up in the 1999 Formula 1 World Drivers’ Championship, driving for Ferrari. He first drove in Formula 1 with the…
