Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
End of a chapter
End of a chapter: the curtain rises on an icon! At the Geneva International Motor Show, Bugatti was celebrating the Veyron, the fastest production supercar in the world whose performance has captivated legions of fans around the world since its…
My Fantasy F1 Team: Nigel Essam
Nigel Essam is the founder and Managing Director of Red Eye, an events and hospitality provider that specialises in Formula 1. Nigel kindly gives us his ultimate Formula 1 selection and shortly explains his interesting choices. The drivers People often…
Five Ways To… draw Formula 1 cars.
Paolo cooperates with about 10 magazines all over the world – he supplies all these publications with articles and detailed technical drawings. In 1993, he also founded an industrial design firm called Multilinea. Since then, he’s been producing watches, bikes, means…
From nothing to something
Whilst Formula 1 sits firmly at the top of the motorsport family tree, the brand new FIA Formula E series has been gaining traction with international audiences. The London ePrix, taking place over Saturday 27th and Sunday 28th June marked…
Monaco as a marketing tool
A journey through the majestic corridors of the Palace was leading to the man in charge of managing the sublime, festive, exclusive and very successful place called Monaco. Paddock magazine got invited to sit down and chat personally with Albert…
Will Google buy Formula 1?
Alex Hint, author of the very creative book called “Will Google Buy Formula 1”, gives us his insights on the social media side of the sport. The book is my take on how Formula 1 could save its popularity in…
Social Networkers: July’s numbers
Each month we rank the Formula 1 teams by their followers on official pages of leading social networking sites. Here’s a look at July’s numbers: Facebook [icon type=”circle” size=”small” name=”e-facebook”] 1. Mercedes AMG Petronas 10,932,520 2. Infiniti Red Bull Racing 4,617,187…
Five Ways To… supercharge your F1 sponsorship
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and why they should be a part of every sponsor’s activation plan in 2016. We have Oli Richards, Head of Marketing…
Lewis Hamilton – Circuit preview: Hungary
Belting up for the Hungarian Grand Prix with Lewis Hamilton! “It’s like a go kart circuit. You have to be really aggressive!” says MERCEDES AMG PETRONAS Formula 1 Team Driver Lewis Hamilton of the challenging Hungaroring circuit. With four wins…
My Race Day: Carmen Jorda
Lotus Development Driver, the wonderful Carmen Jorda, shares her typical race day schedule with the Paddock magazine. The day before Firstly, and most importantly, I need to go to bed early the night before. A good night’s sleep is crucial…
