Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Inside Grand Prix Belgium 2016 – Part 2
Part 2 of the season’s thirteenth episode includes: Circuit Preview: Spa-Francorchamps | Downforce | Jacky Ickx |
Increasing roles
Vintage car sprint and hill climber during the weekends and Formula 1 partnership guru during the workweek, Sadie Wigglesworth set up her brand partnership consultancy, Hatfits, in 2013. We’ve decided to talk to Sadie about her time in Formula 1…
Q&A with Jean-Éric Vergne
By Natalia Langsdale | We talk to a French racer who competes in Formula E for DS Virgin Racing, who has competed in Formula 1 for Scuderia Toro Rosso from 2012 to 2014, and is a Scuderia Ferrari test and…
So you want a career in motorsports?
By Carol Trehearn | Many people who want to get a job in Formula 1 want to become a mechanic or engineer, however, for some, the dream is to become a professional racing car driver. If you’re looking for a…
eSports: Driving new brand engagement opportunities
Tom Spencer, owner of Apex Racing PR, discusses the captivating industry of eSports. While eSports are still seen as an emerging trend, the industry generated in excess of $748 million (£515 million) in 2015 and is anticipated to be worth…
My Race Day: Elle Haus
We meet Elle Haus, a vivacious Formula 1 journalist from Australia. When she’s not following the travelling circus, Elle works as a part-time tropical traveller and can be found enjoying cocktails by the beach at an exotic location. This time…
Five Ways To… scintillate your time on the French Riviera
By Natalia Langsdale | Even as temperatures start to cool down and the hordes of tourists ebb away to let the beauty of the French Riviera glisten in the Indian summer sunshine, it is never too late to consider using…
The MotoGP hospitality
It’s a pleasure to welcome Griselda Foguet, who’s the Corporate Hospitality Manager at Dorna Sports, a company taking care of MotoGP. Griselda speaks to us of the problems and updates in her market, the strategies behind MotoGP hospitality and a…
My Fantasy F1 Team: Jon Wilde
Jon Wilde is a motorsport journalist with aspirations of finding a way into the business world of the Formula 1 elite. With more than 10 years of experience in strategic procurement and corporate strategy, Jon brings a business-minded philosophy to…
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
