Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Norton Rose Fulbright and Mclaren-Honda continue unique global partnership
Global law firm Norton Rose Fulbright is delighted to announce the continuation of its successful global partnership with McLaren-Honda for a further two years. Click here to subscribe to our print edition! Norton Rose Fulbright remains the global legal adviser to…
Puma and the bull
Let’s take a closer look at how the relationship between Red Bull Racing and PUMA is developing in 2017. Click here to subscribe to our print edition! In 2015 Red Bull Racing signed a long-term deal with PUMA, one of the world’s leading…
Inside Line F1 Podcast: pre-Australian affairs
By Kunal Shah and Mithila Mehta | As we excitedly countdown to the 2017 Australian Grand Prix, we wonder if we’ll be treated to an epic Formula 1 race or a Sunday morning snooze fest? We’re hoping that a…
Brembo Brake Facts – Australia 2017
First Stop: Albert Park – Wake up, Formula One is back – with wider tires and more downforce. See what it means for the brakes. Don’t miss the hardest braking point before corner three. The driver has to slow down…
Red Bull Racing teams up with Earin
Earin partnership: for Formula One drivers, finding the crucial focus they need before a Grand Prix can be almost impossible on a starting grid packed with media, celebrities, engineers and mechanics. For most F1 stars, it’s music that allows them…
Sahara Force India signs partnership agreement with BWT
Sahara Force India takes on a brand new look this year following the signing of a partnership agreement with Europe’s No.1 water technology specialists, BWT. Click here to subscribe to our print edition! The VJM10 will race in pink, magenta and…
Sahara Force India teams up with hospitality partner Meza Sports
Meza Sports and Sahara Force India is delighted to begin working together to offer unique access to this year’s Formula One Mexican Grand Prix. Click here to subscribe to our print edition! As the team’s Official Hospitality Partner, MEZA Sports offers…
Top 10 sponsors Formula 1 should have
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula E. Today Thomas shares his insights with us about the top 10 brands Formula 1 could add to the list…
Sensis partners with 2017 Formula 1 Rolex Australian Grand Prix
Sensis, Australia’s leading marketing services company, has signed with the Australian Grand Prix Corporation (AGPC) becoming the first official marketing services provider, bringing digital innovation to the 2017 Formula 1® Rolex Australian Grand Prix this year. Click here to subscribe to…
Williams and Bombardier announce new partnership
Williams Martini Racing and Bombardier Business Aircraft are proud to announce a new strategic partnership ahead of the 2017 season, with the Canadian company coming on board this season in support of fellow countryman Lance Stroll, as he prepares for…
