Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
My Race Week: Tom Cooney, KHP Consulting
Providing a general outline of what constitutes a standard Formula 1 Grand Prix weekend for KHP Consulting is not easy. In fact, it’s kind of impossible. The only consistent theme of a race weekend for the team is one of…
Bahrain Grand Prix – Social comments – Seb
Rhythm, braking, Bahrain peculiarities are just some of the words used by Seb Vettel to describe the Sakhir track when talking to his race engineer, Riccardo Adami. We eavesdropped on their conversation around a small table as their chat revealed…
Bahrain Grand Prix – Social comments – Kimi
“You and me are in agreement, we think the same way about a lot of things and that’s the most important thing.” Kimi Raikkonen and his race engineer Dave Greenwood get on really well and not just when it comes…
Mercedes-AMG Petronas Motorsport announces new partnership agreement with TIBCO
Mercedes-AMG Petronas Motorsport is delighted to welcome TIBCO Software Inc., a global leader in integration, API management and analytics, to the team in a new partnership agreement. Click here to subscribe to our print edition! As an Official Team Partner, TIBCO…
Brembo Brake Facts – Bahrain
The hardest braking point on the Bahrain International Circuit is at turn 1. The driver has to slow down around 249 km/h over just 69 meters. The calculated brake energy involved is 2,427 kW. The driver is subjected to 4.8…
Moving On Up: Emma Selway
Paddock Magazine is joined today by Emma Selway, who is a durability test driver with McLaren Automotive. This dedicated individual already managed to try herself as a professional racing driver and a performance driving coach, so we decided to ask…
Bahrain Grand Prix – the challenge hots up
Temperatures around the 40-degree mark in Bahrain! Click here to subscribe to our print edition! In a few days, Formula 1 faces a complete change of scene. From the metropolis to the desert, from the cold and damp of Shanghai to…
Sheikh Salman, CEO of BIC: “Formula 1 needs heroes”
It’s always an absolute pleasure to interact with Sheikh Salman, CEO of Bahrain International Circuit, so this time we at Paddock magazine decided to sit down with him for a more in-depth interview about high-end motorsport in Bahrain, the business…
Pininfarina – making a difference
We’re honoured to have Mr Paolo Pininfarina, manager of the world-known design company Pininfarina, to share his thoughts on the company’s present operations, the industry and, most importantly, the future. Keeping the image During several recent difficult years the image…
Brembo brake facts – China
The hardest braking point on the Shanghai International Circuit is at the end of the longest straight, ahead of turn 14. The driver has to slow down from 330 km/h to 66 km/h in just 3 seconds over 129…
