Inside Formula 1: Business. Lifestyle. Power.
Lena Siep
Lena has over twelve years of experience in working as a PR consultant for international automotive companies and racing teams. Having been involved with Formula 1 and many other motorsport series, she now runs her own business as a Communications Consultant and presenter. Check www.lena-siep.com
We are a completely new product
Different Formula, new phenomenon, but will we have same old games? Let’s find out by sitting down for a chat with Lars Stegelmann, who is the Global Head of Commercial at FIA’s new Formula E racing category. Mr. Stegelmann, Formula…
No loitering, begging or soliciting allowed
Formula 1 is in a deep crisis. With two teams collapsing and the midfielders threatening to boycott the series, the grid is left with just 18 cars at the end of the 2014 season. A sad record for a sport…
