Inside Formula 1: Business. Lifestyle. Power.
Lena Siep
Lena has over twelve years of experience in working as a PR consultant for international automotive companies and racing teams. Having been involved with Formula 1 and many other motorsport series, she now runs her own business as a Communications Consultant and presenter. Check www.lena-siep.com
Formula E: speed up the future
By Lena Siep | Initially an alien amongst the longstanding motorsport series, Formula E has become a hot candidate for sponsoring deals and technological partnerships thanks to its innovative format, new ways of communication and increasing interest from manufacturers, hosting…
Disconnected. Outpaced. Forfeited.
Why Formula 1‘s slow take on social media is one too many chicanes on track to the sport’s successful future. Click here to subscribe to our print edition! Romain Grosjean may not be the most salient Formula 1 driver on the…
Too fast to fold
Too fast to fold. Consider the following: A modern Formula 1 car has nearly 80.000 components. Its power unit – the most sophisticated part – consists of around 5.000 components. Its complex electronics require more than one kilometre of cables…
The battle with the words
It is common knowledge that the media play an integral part in promoting almost any sport and are consequently the target of PR representatives when it comes to putting a spotlight on their teams, sponsors and technological solutions with well-aimed…
Heroes of the future
Nico Hülkenberg’s victory at Le Mans paves the way for Formula 1 drivers into the WEC and triggers a boom of top-level endurance racing: does the WEC supersede Formula 1 as the new pinnacle of motorsport? Click here to subscribe to…
Out of the uncomfortable comfort zone
Hurrah! Thrilling racing. Faster cars. Higher revving. Louder engines. Formula 1’s Strategy Group has agreed on new regulations for 2017 to save the sport. And they are set up to fail. Again. One of the greatest hurdles to handle for…
We had an enormous amount more fun than they do
Throughout my professional life, I’ve been blessed with opportunities to work with some of the world’s most famous racing drivers, Formula 1 world champions and motorsport legends, such as Jacky Ickx, Hans-Joachim Stuck, Michael Schumacher, Sebastian Vettel or Lewis Hamilton.…
A grid with a fine line
I have been working in the motoring industry long enough to accept that I am part of a minority. Cars have always been a speciality and passion of men and in all likelihood, they always will be. Click here to subscribe…
Rear-view mirror revolution
Everybody agrees that Formula 1 needs a revolution to stop decreasing fan numbers and shrinking global television audiences. But in an effort to cure the sport, Formula 1’s doctors pull out prescriptions for pills from the past. Is the 1000bhp-racing…
We can learn a lot from Hollywood
2014 was a spectacular motorsport season. The arrival of hybrid engines in F1, a thrilling duel between the Formula 1 world championship contenders Nico Rosberg and Lewis Hamilton, a spectacular WEC season which saw Porsche’s return and Toyota’s first triumph,…
