Inside Formula 1: Business. Lifestyle. Power.
Jonny Odell
Jonny Odell is a specialist in sponsorship and sponsorship activation, and the Managing Director of Rush Sport and Entertainment. The company helps brands accelerate business growth and has worked for brands such as Starwood (SPG), Avis, LDC, Prudential, Roshfrans, Rathbone Brothers and more.
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Formula 1: From down under
The Formula One season got off to a great start in Melbourne a month ago. The Australian Grand Prix is always a great one to kick the new season off. It remains and should remain, in my view, the best…
Changes at the top
Can Liberty Media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help. Click here to subscribe to our print edition! The situation Whilst most observers…
If I Ran F1: Jonny Odell
You can’t possibly turn down the invitation to make suggestions on how to run Formula 1 when asked. From everything we know to everything we see, Formula 1 is not an easy environment to work in. This goes not only…
Circuit of arts
This September, as Singapore gears up for the Formula 1 race, Singapore Arts Circuit, a new player on the busy social calendar is looking to repurpose the fast cars and high-stakes glamour for a cause that combines motorsport and art.…
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
